Based in Dubai, as an accomplished Sales professional credited with combining over 15yrs of Sales, Distribution, Marketing, Business Development, Sourcing, Procurement and Category management expertise in driving Consumer Durables within B2B & B2C channels. A organizational team member aspiring to realize company’s vision and commercial goals using multi-faceted skills of building relationships, developing effective teams, defining revenue targets, achieving market expansion, product pioneering, identifying opportunities, transparent communication skills, trade negotiations and P&L management.Channels served: Modern Trade Organized Retail, Large Format Stores, Hypermarkets, Institutions, IRs and Exporters.Categories: Consumer Durables, Consumer Electronics, Households, Home Appliances, Personal Care, IT Accessories.

Responsible for overall growth & profitability of FELTRON brand of Consumer Goods, Electronics & Appliance.

Heading oversales for SHARP Consumer Electronics & Home Appliances across the UAE including major retail outlets SharafDG, Emax, PlugInns, Virgin Stores, Jacky's, E-city, Carrefour, Lulu, Abu Dhabi Coop, Costless and more.