Dinesh Murugan Email and Phone Number

• Handling Google Ads accounts for clients in the US, Canada, and the UK (primarily in the US), encompassing over 20 businesses and services. • I planned and executed paid marketing strategies for lead acquisition and sales through various marketing channels. • Manage key client relationships, offer strategic recommendations, and provide regular performance updates.• Creating and managing various campaigns, including Search, Smart, Performance Max (PMax), and Video. • I manage SA 360 and DV 360 accounts for several enterprise clients. • Integrating Google Ads with GA4 (Google Analytics) and third-party tools to import external data. • Integrating Google Tag Manager and setting up conversion tracking in Google Ads account based on the client's website.Industry Sectors: Real Estate, Local Services, E-commerce, Medical. Statics: Budget - 3 Core, Leads - 20,000+, ROI - 300-500%.

• Manage, review, and execute daily account responsibilities related to Google Ads, Facebook, LinkedIn, and other platforms. • Achieved 90% of the KPI score by managing keyword bids, daily and monthly budget caps, click-through rate (CTR), cost per lead (CPL), impression share, quality score, and other relevant metrics.• I created and implemented a new paid marketing strategy by analyzing past and present data. • Regularly measure the ROI of campaigns and submit weekly and monthly reports to management. • A/B testing on landing pages was conducted to understand customer behaviour, leading to changes that increased engagement and conversion rates.Industry Sectors: Education, E-commerce.

• Managed the digital marketing team and supported the team members in improving their skills and achieving team goals. • Collaborated with cross-functional teams to align digital marketing initiatives with overall business goals.• Created marketing automation using Zoho products and future investment plan reports with suggestions to management. • Performing A/B testing to establish the best-performing ad copies and landing pages.• Identify and address operational challenges in digital marketing and implement solutions to improve organization performance and competitiveness.Industry Sectors: Education & Immigration.

- Handled several clients (Overseas & Indian) in order to achieve quality leads and brand awareness. - Optimized the client’s website for Search Engine Ranking. - Created PPC and Display Campaign based on the basis of competitive keywords. - Created Facebook ads for lead generation and for brand awareness with different objectives.- Managed Google Analytics admin dashboard to monitor the entire campaign and provide suggestions to improve the performance.- Monthly report preparation for clients based on the work done and given target. - Complete Google Analytics, webmaster setup, integration and analyzing.- Executed Bulk Email marketing using mail chimp for new leads generation with the given database.