I am instrumental in conceptualizing & executing various strategic online marketing tactics, SEM, SEO, and Digital Outreach Program processes in various organizations. I am a seasoned professional having more than 9 years of experience across various industries, roles, and geographies. I have held marketing and management role across organizations such as Prognosys Direct, PlanetPro Solutions, Zentryx Tech Solutions, Paragon Digital Services, and TCS. Currently, I am working as Assistant Manager – Account Manager in TCS which included building effective market expansion online in the US. That helped generate a significant number of transactions and sales with minimum CPA. My conceptualized & strategized market Tactics, SEM, and SEM process to help companies to grow their web traffics, achieve top SERP ranking for keywords, and establish a vibrant online presence and resulting in increased business leads and sales conversions.
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Assistant Manager - Paid SearchTata Consultancy Services Jan 2023 - May 2023Chennai, Tamil Nadu, IndiaExperience in handling the pharmaceutical industry in the US.Work closely with internal/external teams and act as a point of contact to understand and communicate the technical requirements of campaigns.Create and implement B2C Ads Campaign.Establish KPIs for all programs while continuously tracking performance with post-campaign analysis and reporting to ensure marketing efforts are delivering expected business outcomes.Manage ad accounts on multiple platforms like Google Ads, Bing, etc.Take part in a selection of keywords and target audiences.Plan the budget and monitor bids to increase better ROI.Track KPIs to evaluate performance and pinpoint issues.Deliver reports for administration and management.Work with leadership to explain and modify strategic plans.Be responsible for all regular (and ad hoc) reporting and analysis of a digital activity providing crucial insights into further sales and pacing opportunities, and effectively communicating this to the client. -
Assistant Manager - Paid SearchParagon Digital Services Feb 2021 - Jan 2023Chennai, Tamil Nadu, IndiaManage paid campaigns on Google and Bing to maximize ROI, and drive traffic, and customers.Track, report, and analyze PPC initiatives and campaigns.Complete Keyword research, and forecasts, write Ad copies and set up search campaigns across platforms.Handling, and monitoring campaigns across platforms and suggesting optimization changes to improve KPIs/ROI.Analytical capabilities to understand data and provide meaningful insights.Handled multimillion-dollar clients individually.Attend Project/client calls and able to take decisions individually.Recommend appropriate audience segments based on the client’s target.Create and implement both B2C & B2B Ads Campaigns.Experience in handling UK and Australian clients.Work closely with internal/external teams and act as a point of contact to understand and communicate the technical requirements of campaigns.Establish KPIs for all programs while continuously tracking performance with post-launch campaign analysis and reporting to ensure marketing efforts are delivering expected business outcomes. -
Digital Marketing StrategistZentryx Tech Solutions Nov 2017 - Dec 2020Bhubaneshwar Area, IndiaArticulate and execute cutting-edge digital marketing strategy for inbound leads.Generate leads by running successful campaigns through email, online market research, and digital marketing.Solid understanding of performance marketing, conversion, online customer acquisitions, and their ROI.Create and implement a social media strategy in line with the organization's objectives and integrated digital marketing plans.Run an Effective Lead Generation Program and sales funnel conversion process.Supervised the Online campaigns through social media, Email, & online advertisements.Involve the Business development activities (Market Research, Cold Calling, and Email Campaigns) to generate business Opportunities.Oversee the On-page & Off-page SEO (White hat Methods), SMO, and Google AdWords campaigns and evaluate the metrics daily and weekly. -
Market Research AnalystPlanetpro Oct 2014 - Oct 2017BangalorePlanetPro provides analytics and customised support services to boost sales and marketing performance -
Research AnalystPrognosys Analytics Feb 2013 - Sep 2014Bengaluru Area, IndiaPrimary and Secondary Research, Data Mining, Lead Generation, Preparing daily/weekly/monthly reports.
Dinesh Nayak Education Details
Frequently Asked Questions about Dinesh Nayak
What is Dinesh Nayak's role at the current company?
Dinesh Nayak's current role is Assistant Manager Paid Search - Tata Consultancy Services.
What schools did Dinesh Nayak attend?
Dinesh Nayak attended T. John College, No.80/1, Gottigere Post, Bannergatta Road, Bangalore-83.
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Dinesh Nayak
Head - Engineering & Maintenance (Utility & Energy) With Rich Experience In Plant Maintenance & Projects In 1- Pharmaceutical/Chemical Industries 2. Construction & Building Materials Manufacturing UnitVadodara2alembic.co.in, yahoo.com -
Dinesh Nayak
Chartered Accountancy, Psm-I, Pspo-I, With 19+ Years Of Consulting And Project ExperiencePune2tcs.com, credit-suisse.com -
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Dinesh Nayak
Bengaluru
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