A Senior Global Executive with demonstrated success at executing global and regional strategies in the Fast-Moving Consumer Goods (FMCG) industry and Retail.Currently President at BloomNet, responsible for overseeing all aspects of BloomNet, the international floral service and world-class business solutions provider operated by 1-800-FLOWERS.COM, Inc. BloomNet works side-by-side with local florists to build community, increase orders and grow their business profitably. Also oversee Napco Imports, a resource for floral gifts and seasonal décor, as well as the 1-800-Flowers.com florist affiliate business.Worked with global consumer goods companies in leveraging unstructured data to develop marketing strategies. Was Chief Representative Officer at Avon Products, responsible for all representative and customer-facing activities and the company’s adoption of Digital to enrich the experience of Representatives and Customers. Instrumental in the turnaround to profitability in one year from a loss for Avon’s North American operations.Extensive experience in marketing strategy and transformation, product positioning, pricing, brand development, go-to-market strategies, digital UX interface and automation. Executed business and marketing strategies into operational plans for B2B and B2C markets that have digitally savvy consumers who are demanding richer customer experiences.Significant International experience in Europe and USA in Leading global marketing teams in successfully implementing global transformation initiatives on Service Model, Product Size of Line and New Product Development.