Dinesh Popat Email & Phone Number

New York, United States

Greater New York City Area

President at BloomNet, responsible for overseeing all aspects of BloomNet, the international wire service and world-class business solutions provider operated by 1-800-FLOWERS.COM, Inc. BloomNet works side-by-side with local florists to build community, increase orders and grow their business profitably. Also oversee Napco Imports, a resource for floral gifts and seasonal décor, as well as the 1-800-Flowers.com florist affiliate business.

Greater New York City Area

Chief Marketing Officer for Prescriptive Insights. Development of marketing strategy and business priorities by leveraging insights generated from mining unstructured data.Developing insights for clients in Direct Selling and Consumer Package Goods sectors leveraging our proprietary Artificial Intelligence platform. Adding valuable corporate international experience from fortune 500 companies in utilizing analytics and insights that assist companies in growth and turnaround strategies.Our Firm's Core Capabilities:• Customer Insights - Identify, Understand & Predict Drivers of customer behavior.• Market Insights - Analyze Market profile - Demographic, Psycho-graphic & Economic• Strategy Optimization - Identify best possible outcomes for operational strategies• Sales & Marketing Effectiveness - Identify & Optimize drivers of customer path to purchase• Service Excellence - Identify key customer touch points and optimize service delivery• Digital Marketing - Develop personalization strategies across key platforms• Business Intelligence - Integrate analytics into operational reporting• Industries; Direct Selling, Consumer Package Goods, Retail, Manufacturing, Entertainment & Telecom

Greater New York City Area

Responsible for transformation of the end to end experience for over 400,000 Sales RepresentativesKey strategy driver for re-engineering the interaction with sales force and independent sales Representatives. - Developed and implemented new technology platforms and online tools for Representatives and consumers, covering the B2B, B2C and B2B2C markets.- Managed sales support plans including Training, Incentives, Representative Leadership model- Managed Representative Events and Communications for sales force and Represntatives- Developed Representative earnings model- Direct Management of Customer care call center with onshore and off shore facilities.- Integration of Sales and Marketing Plans and service proposition.

Greater New York City Area

Managed and led a global marketing team during a $300 million transformation spend on Avon’s Service model implemented a new market planning process. Integrated change management impact on sales, supply chain, and finance functions.• Integration of all internal marketing systems with SAP/Vistex technology for pricing/promotions• Launched WebSphere e-commerce website leveraging single-source product, pricing, images and data. Enabled full Omni channel marketing strategy and quality control • Reduced new product development time with revision of stage gate activity and timelines to reflect “Formula and Packaging complexity” vs a “one size fits all”

Greater New York City Area

Led implementation of three global marketing initiatives and co-chaired Commercial Marketing Council.• Implemented global Product Line Simplification. Developed automated global tool to report and manage Size of Line objectives. • Led global roll out of Campaign Market Planning / Merchandising system used by markets • Implemented a revised gross margin management tool

New York, Usa & Northampton, Uk

Directed marketing and campaign planning, trending and forecasting areas for $2.5billion business unit• Implemented Sales and Operational Planning process that improved order fulfillment• Managed all operational initiatives for the transformation and growth agenda in EMEA, including roll out of two new marketing systems in four regional marketing centers

Northampton, United Kingdom

• Implemented a shorter global marketing planning process resulting in time reduction to develop brochures and marketing collateral• Developed and implemented new marketing planning technology to enable both the shorter planning time and expansion of multi market planning form one center for over 20 markets

Northampton, United Kingdom

• Led four marketing centers (Poland, Russia, UK, and South Africa) delivering transformation and growth• Managed distributor markets leading up to Avon acquisition (Turkey, Greece, and Egypt)