Dinesha Yureshi Karunanayake Email & Phone Number

Colombo, Wp, Lk

Colombo, Western Province, Sri Lanka

Overseeing end-to-end brand strategy and marketing initiatives for key home appliance categories, including Refrigerators, Vacuum Cleaners, Water Heaters, Water Geysers, and High-Pressure Washers.Develop and execute comprehensive brand strategies for multiple product categories to increase market share and brand loyalty.Lead cross-functional teams in product positioning, campaign planning, and market research.Oversee all digital, social media, and traditional marketing activities… Show more Overseeing end-to-end brand strategy and marketing initiatives for key home appliance categories, including Refrigerators, Vacuum Cleaners, Water Heaters, Water Geysers, and High-Pressure Washers.Develop and execute comprehensive brand strategies for multiple product categories to increase market share and brand loyalty.Lead cross-functional teams in product positioning, campaign planning, and market research.Oversee all digital, social media, and traditional marketing activities, ensuring alignment with brand objectives.- Analyze market trends and consumer behavior to tailor marketing campaigns effectively.- Collaborate with sales teams to align brand strategies with sales targets.- Manage product lifecycle from development to launch, including pricing, packaging, and promotions.- Coordinate with creative and digital agencies to create impactful advertising campaigns.- Monitor competitor activity and adjust strategies to maintain a competitive edge.- Prepare regular performance reports and present them to senior management.- Manage budget allocation and ensure cost-effective marketing spend. Show less

Colombo, Western Province, Sri Lanka

• Lead and manage a Brand portfolio of 7 Star wheat flour product range to Develop and deliver world-class campaigns across the buyer’s journey, consistent with the company’s vision and mission, to create brand awareness and positive engagement.• Working closely with the R&D, technical, and quality assurance teams on new product development, pricing, packaging, and launching.• Review the customer experience journeys, identify opportunities for higher engagement across messaging and… Show more • Lead and manage a Brand portfolio of 7 Star wheat flour product range to Develop and deliver world-class campaigns across the buyer’s journey, consistent with the company’s vision and mission, to create brand awareness and positive engagement.• Working closely with the R&D, technical, and quality assurance teams on new product development, pricing, packaging, and launching.• Review the customer experience journeys, identify opportunities for higher engagement across messaging and distribution channels, and drive teams to deliver.• Develop and manage content for relevant social platforms, and the company website while contributing to overall content strategy and maintaining a content calendar for platforms.• Develop comprehensive corporate and marketing communications plans for significant projects, events, and marketing initiatives executing each of the proposed components.• Work in collaboration with the B2B departments of Modern trade, general trade, and key accounts sales teams to produce and implement innovative and cost-effective promotions across all channels.• Handle and coordinate all media requests, media releases, inquiries, and presentations -hosting media, influencers, and VIPS to drive quality media and impactful word of mouth.• Create and execute strategic marketing opportunities with potential partners to increase brand visibility and awareness on digital and social media platforms.• Represent and evangelize the assigned brand in meetings and speak to brand performance, category performance, program/promotion results, and current initiatives.• Support business units and act as the main point of contact within the brand marketing team and cross-collaborate with other teams within the organization.• Responsible for managing corporate social responsibility (CSR) initiatives to enhance the reputation and image of the company.• Expand the company's presence in the market and explore avenues for additional revenue streams. Show less

• Write clear, persuasive, authentic articles, blogs, web posts, and web content on a wide range of subject matters.• Use keyword research and SEO guidelines to increase web traffic.• Ability to create impactful social and traditional media content that adheres to certain brand style guidelinesDeliverables: http://www.luckylanka.lk/ |https://www.getbasicidea.com/author/dinesha/

Colombo, Western Province, Sri Lanka

• Owns and manages the overall portfolio of consumer notebooks, printers, accessories, and peripherals for Hewlett- Packard brand (HP).• Responsible for portfolio deployment, campaign translation and execution, artwork translation, local brand management, and compiling and sharing key market insights to confirm agreed-on brand meaning and visual identity.• Lead the development and implementation of 360-degree strategic marketing campaigns across offline and online channels, impactful… Show more • Owns and manages the overall portfolio of consumer notebooks, printers, accessories, and peripherals for Hewlett- Packard brand (HP).• Responsible for portfolio deployment, campaign translation and execution, artwork translation, local brand management, and compiling and sharing key market insights to confirm agreed-on brand meaning and visual identity.• Lead the development and implementation of 360-degree strategic marketing campaigns across offline and online channels, impactful product launches, channel/geographic expansion plans & go-to-market strategies.• Work closely with regional and local stakeholders in applying best practices, and building, and implementing the new processes, products, and initiatives for the brand.• Work in close collaboration with global Partners (Singapore and India) for growth/performance marketing, to drive all facets of the consumer funnel.• Experience with multiple creative and media agencies crafting a brief, executing a creative plan, and evaluating and executing media strategies.• Created the best pricing of goods to address company goals, retain customer satisfaction, and enable the company to meet its profit goals. Show less

Colombo, Western Province, Sri Lanka

• Drive the creative concept planning of multi-dimensional campaigns that touch various consumer touch points.• Cultivate the Brand passion both internally and externally & ensure all aspects of the product related go to market activities are aligned with the brand strategy• Lead and coordinate internal cross-functional teams and lead external media, creative agencies, and third-party partners.• Act as the internal brand guardian, ensuring that the brand is well represented on… Show more • Drive the creative concept planning of multi-dimensional campaigns that touch various consumer touch points.• Cultivate the Brand passion both internally and externally & ensure all aspects of the product related go to market activities are aligned with the brand strategy• Lead and coordinate internal cross-functional teams and lead external media, creative agencies, and third-party partners.• Act as the internal brand guardian, ensuring that the brand is well represented on various platforms and building strong relationships externally • Conduct market trend analysis, monitor competitors' activities, and plan proactive actions.• Ensure all ATL & BTL collaterals, POSM, and samples meant for the launch are well-prepared and delivered accordingly for maximum launch impact.• Ensure accurate and timely phasing of A&P management. Show less

Colombo, Western Province, Sri Lanka

Colombo, Western Province, Sri Lanka

B.Sc.. Management (Marketing), Business, Management, Marketing, And Related Support Services, Second Class Upper Division - 3.50 Gpa

Diploma Of Education, Digital Marketing, Successfully Competed

Module 1: Fundamentals of Digital Marketing Module 2: Strategic Digital Marketing Module 3: Social Media Marketing Module 4: Search Engine.

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services

Business/Commerce, General