GroupM Nexus is GroupM's performance media group making advertising work better for people by delivering performance and innovation at scale

- Managed the Google Ads campaign for both Labs & Medicine business and delivered better ROI on marketing spends.- Worked on complex account structures to derive better CTRs and CR rates.- Optimized PLA, UAC & Search campaigns to have maximum brand presence & increased Sales MoM.

- Effectively managed the campaigns for Tea, Coffee & Spices Board of India (MoC&I, Govt of India) – Outreached millions of users through Google, Facebook & Twitter platforms.- Educated clients to promote their products/services on Google & delivered them best results from the campaigns.- Lead the digital team and assisted them with account structures and optimizations.- Worked closely with Sales team to prepare media plans/strategies for various clients across industries i.e. IBEF,… Show more - Effectively managed the campaigns for Tea, Coffee & Spices Board of India (MoC&I, Govt of India) – Outreached millions of users through Google, Facebook & Twitter platforms.- Educated clients to promote their products/services on Google & delivered them best results from the campaigns.- Lead the digital team and assisted them with account structures and optimizations.- Worked closely with Sales team to prepare media plans/strategies for various clients across industries i.e. IBEF, Oxigen Wallet, Medlife, Puravankara, etc. Show less

- Managed paid search campaigns (Google Adwords) for a reputed travel company - CheapOair to get more flight bookings at lowest CPA.- Effective Client Communication Skills- Handled team with good supervision and error free work- Build strategies & implemented new ideas to get more traffic wherever possible.- A/B Testing to improve conversion rates & user experience on Landing pages.- High Performer as continuously over-achieved the Weekly/Monthly assigned targets.

• Budget Management, Managed High-level Search & Social media accounts for US Market.• Managerial role in effectively managing the team with good quality work.• Detail-oriented person, Good in understanding Client’s overall goals & Objectives.• Worked for various clients like Walmart, Cspire, Genworth Financials, Fifth Third Bank, etc. to Optimise their campaign spends for better efficiency.• Provided Training to the new hires on various Team tasks and Excel (Basics and… Show more • Budget Management, Managed High-level Search & Social media accounts for US Market.• Managerial role in effectively managing the team with good quality work.• Detail-oriented person, Good in understanding Client’s overall goals & Objectives.• Worked for various clients like Walmart, Cspire, Genworth Financials, Fifth Third Bank, etc. to Optimise their campaign spends for better efficiency.• Provided Training to the new hires on various Team tasks and Excel (Basics and advanced).• Improved the efficiency of various ads/campaigns in regard to CPC/CPA/CTR/ERS.• Delivered Ad hoc reports like Reverse Blueprints, Account Diagnostic reports as per the Client Requirements. Show less

• Worked with Business Development Team in handling the Retail & Distribution Clients.• Prepared the Financial Planning & Investment Portfolios for various Retail Clients.

• Worked on a project titled “Tracing of Inventory items”• Find out the fast, moderate and slow-moving inventory items with the help of ABC analysis• Helped the company to know about their blocked money spent on non-moving inventories• Worked on arriving Reorder Levels of various inventory Items.• Worked on SAP & Opportunity Cost Analysis.