Dinesh Maniks Email & Phone Number

Toronto, On, Ca

Los Gatos, California, Us

• Data/analytics strategy and leadership of UserTesting.com, UserZoom.com and other owned web properties• Presented analyses, reports and recommendations to various stakeholders including the CMO• Driver of web strategy, acquisition strategy, personalization, and conversion rate optimization through analytics• Enhanced and connected key data platforms including Google Analytics 4, Google Tag Manager, Optimizely, Marketo, & Salesforce to get better insights• Performed deep dive analyses to inform digital strategy and key initiatives to improve ROI on marketing spend• Created dashboards and reports in Tableau & Data Studio that empowered business owners to understand performance and identify opportunities for their line of business

Toronto, Ontario, Ca

• Responsible for analytics projects throughout web, retail and mobile app to improve user engagement and ROI• Managed direct reports, regional analyst teams and agency relationships throughout the US, EMEA and APAC• Developed self-serve reporting on key performance indicators (KPIs) that directly measure online campaigns, website and conversion funnel performance• Maintained and built analytics tracking and reporting using Google/Adobe Analytics & PowerBI• Worked with executive leadership team to build out insights, recommendations, forecasts and A/B tests• Collaborated with multiple areas of the business including Private Residences, Private Jet, Hotels and eCommerce• Provided solutions on data lake and marketing infrastructure projects in order to enhance reporting and personalization

Toronto, Ca

• Led web & app analytics strategies across all corporate, client and internal digital properties• Proposed and implemented the long term digital analytics roadmap including strategy, timelines, budget and tools required for success• Implemented customized Google Analytics, Google Data Studio, Salesforce, Tableau & ETL data solutions to complement the org-wide data-driven initiative• Collaborated to build highly functional and insightful reports/dashboards for various stakeholders including UI/UX, Product Managers, Marketing and Finance

Vancouver, Bc, Ca

• Development, implementation and management of web analytics strategies for the Web Growth Team (Email, SEO, SEM, Display, Mobile & Social) and worked cross functionally with Finance & Business Operations• Analyzed conversion funnels, A/B testing, and click stream data to draw insights that increased brand, marketing and business goals• Managed data integration across data warehouses, Google Analytics Premium, Optimizely & Tableau• Provided weekly, monthly and seasonal reporting and analyses with insights and recommendations to key stakeholders and executives• Defined the scope of Hootsuite’s KPI’s based on business needs and requirements• Utilized Google Analytics API's for ETL and Reporting

Mississauga, On, Ca

• Used big data analytics to identify opportunities to improve overall customer experience and ROI• Responsible for implementing lightweight customer tracking and tagging throughout the business• Consistently delivered in-depth analysis to key stakeholders using big data from Adobe SiteCatalyst, Google Analytics and ClickTale• Analyzed complex big data and created easy to understand and presentable decks of key findings with actionable recommendations• Implemented customer based data gathering initiatives using UserTesting, Foresee & OpinionLab• Ensured seamless integration between all analytics and data gathering platforms• Featured in a ClickTale - Walmart case study on the successful implementation of finder tools which resulted in a 24% sales increase on Christmas landing pages

Georgetown, Ontario, Ca

Worked in a fast paced marketing agency environment as an expert in analytics & digital marketing. Some of my projects include:Yorkdale Shopping Centre • Developed & managed large budget Facebook and Google ad initiatives• Consistently monitored & optimized ads to ensure highest ROI• Ensured conversion numbers met the clients expectations and budgetBramalea City Centre • Head of reporting and analytics for the FashioniCITY rewards program with over 20,000 active members• Prepared weekly membership reports to outline KPI’s to investors• Worked with massive CSV data sets• Managed, updated & created multiple SQL databases & queriesHolt Renfrew Centre • Developed & managed large budget Facebook and Google ad initiatives• Optimized and targeted ads towards mobile users within the clients specified regions

• Built, customized and maintained www.mirzakwok.com using WordPress• Maintained and edited content on the blog and other sections of the website• Implemented and optimized local SEO techniques using keywords in titles, descriptions and meta tags• Developed an Adwords Campaign strategy to increase ROI for paid search marketing

Honours Bachelor Of Arts, Digital Enterprise Management Specialist Program

Certificate In Digital Communications, Digital Enterprise Management Specialist Program

1.0 Credit In A Fast-Paced Work Environment, Mass Communication And Business Management Internship

Google Adwords Certification, Google Advertising Fundamentals & Advanced Search Advertising