Dinesh Pitre Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

As a founder I am responsible for the business & the client servicing. I am also closely involved in each and every step of filmmaking till the final delivery.

Trusted by Sony LIV to go through their production material and share my valuable perspective

Mumbai Area, India

Built precise and impactful multimedia campaigns to drive audiences ensuring a successful launch. Some of the shows were-Fiction- Har Shaakh Pe Ullu Baitha hai, Khichdi, Koi Laut Ke Aaya Hai, Chakravyuh, Pardes Mein Hai Mera Dil, Love Ka Hai Intezaar, etc.Non Fiction- Lip Sing BattleEvents- Star Screen Awards 2017 & 2018, Lux Golden Rose Awards 2017 & 2018, Star Parivaar Awards 2016, 2017 and 2018• Involved with project development, script narrations, character building, plotting the larger story arc, casting and creative brainstorm before the launch of the show to create show pitch.• Build creative briefs and ensure delivery of an impactful campaign by working closely with the creative agency, ATL marketing, PR, digital, social media and data sciences teams while liaising with business teams, programming, on air promotions, legal teams and the talent involved in the show.• Ensure performance of the allotted shows- Carefully crafting communication to promote characters, plots or deliver necessary shock/ impact. Maintain high reach of the show & channel share during their respective time bands. Making sure there’s enough buzz around the content and character recall remains highest in the respective time bands.• Understand the viewership trends and preferences by analyzing the nature of content preference and consumption, study of viewer affinity towards characters and stories, changing media habits & change of narratives, etc.

Mumbai Area, India

 Curated in six seasons of IPL (season 4 to 9) marketing campaigns. Worked closely with various teams in campaign planning, and execution across radio, digital, print, TV, merchandising, outdoor, OOH, on ground activities of IPL. Launched first season of Pro Wrestling League (PWL) with campaign “KHEL FAULADI” which was built on TV, Print, Radio, oudoor, digital and other media. Created buzz and awareness about MAX's premiering movies and drove audiences through impactful multimedia campaigns. Exampes- Baahubali, Ye Jawaani Hai Deewani, Jab Tak Hai Jaan, Ek Tiger, Rowdy Rathore. Some of these movies were also one of the highest watched premiers in their respective years. Worked on the launch of Sony MAX 2, a Hindi movie channel. A sublime, subtle and highly engaging campaign was built to build to convey the taste of the brand. Launched the campaign across print, radio, outdoor, cable and digital media to build a consistent, effective communication. Worked closely with various media agencies, digital agencies, OOH, Cinema advertising vendors, activation outfits, production houses, merchandizers etc. Undertook various brand health studies and led a network level rural market research in 2013• Conducted various brand & consumer oriented studies on channel & network level year on year. Consistently worked on innovative ideas, platforms and concepts to execute effective brand communication to retain the thought leadership in the category. • Overcame the problem of monotony in contests by weaving it into interesting content with it. The response garnered was significantly higher than any contest done before on the channel. (2014 & 2015)• Achieve a robust 67% (or 20 lac) organic fan base growth in a single year. Engagement ratio grew 5 times to 12.5%, all time high for the brand.• Conceived the first Indian media and entertainment app “Extra Shots Challenge” app which was downloaded more than 5 lac times (2011)

Studied buyer behavior across paints, mobile phones & food categories and analyzed shopper behavior using Envirosell new york’s proprietary shopper tracking tools Was a part of the team which studied different Lenovo concept stores and recommended the Kingsmann layout for their future expansion Was a part of the team which recommended TTSL their store expansion strategy Brands worked with- Godrej Sara Lee, Asian Paints, coke, TTSL, ITC, etc

As a part of content developer found new, innovative & interesting ways to challenge intellectual capability of people