Dinesh Tilwani Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

 Managed Ecommerce & Modern Trade accounts for department stores like Shoppers Stop, Lifestyle, Central across luggage & fashion categories  Developed strategic assortment plan for online & offline channel, working collaboratively with buying and marketing teams Implemented go to market strategy, analyze treads to define, establish sales objectives Conceptulised ecommerce merchandising, site content, site marketing strategies and marketing spends Implemented product & brand visibility on ecommerce portal through brand day, web page banners, app notification banners etc. Merchandising & lifecycle management for offline and ecommerce exclusive products Executed and managed sell thru to timely affect product pricing & performance Managed P&L of departments store format accounts

Mumbai Area, India

Lead the buying, planning, merchandising and marketing verticals for the ecommerce only brand footloose. Ecommerce lead for travel and fashion brands under VIP umbrella Developed & executed the product availability, visibility, and category mix in order to best meet customer demands for online exclusive merchandising strategy Strategize and execute performance driven digital campaigns for building and recruiting new customers for the brand through digital platform  Analyzed & forecasted current and future consumer trends basis seasonality, festive/marketing calendar, demand, competitor analysis etc. for the categories Worked on improvement of customer experience, analyzing the CPM,CPC & key word spends towards new customer acquisition and product visibility Met customer service objectives by applying customer feedback and product ratings to strategic plans and reviews Generate organic and inorganic traffic towards products and portal through social media and other digital platforms Developed web store for all brands under VIP umbrella

Mumbai Area, India

Brand Head -Ivory TagIvory Tag - Buying, Sourcing and Retail operations• Buying & Sourcing head for all products for Ivory Tag - Ladies handbags, Jewellery, Eyewear, Scarf• Sourced products via imports and domestic production from from China & India• Managed cost & pricing structure of all products categories i.e. saleable and non-saleable• End to end retail planning & operation, setting and achieving sales targets for the year maintaining margin and markdown for the brand • Executed allocation of stock to the right store at the right time• Fixture and project planning for new and existing stores• Designed and implemented packaging standard to facilitate warehouse and store

Mumbai

PAN India retail sales & operations for Men’s and Ladies Handbags & Accessories• Sales & business development through EBOs, LFS, and other channel partners• Merchandise buying (internal customer to design) & planning as per season & business plan• Maintenance of stock at front-end through replenishment and stock movement• Designed and executed sales promotional activities to consistently achieve sales targets on Weekly/ monthly/ quarterly/ yearly basis• Partner margins, markdown, full-price sell-thru management• Retail Operations, Profitability management for all EBO’s

Mumbai

Buying, Sourcing, Retail Planning & Execution for Men’s & Ladies Accessories• Category manager for Ladies handbags, jewelry, and Lingerie• Buying, sourcing & merchandising manager for Men’s innerwear, leather & non-leather acc.• Business analytics – ABP, budgeting for the category• SOR brand management with categories, end to end vendor management• Responsible to achieve top-line sales while maintaining markdowns and net margins• Inventory control at the warehouse and store to achieve better sell-through & inventory turns

Kalyan Area, India

• Conceptualization to the execution of brand awareness levels of the mall through ongoing events and joint promotions

Mumbai Area, India

• Business Development for franchise salons of Jawed Habib PAN Indiao Develop customized location specific business plano Feasibility analysis as per cost of operations at preferred locationo Recruit store level franchisee and master franchisee for city and states• Marketing, Sales & Operations PAN Indiao To develop franchisee business unit from planning to operational stageo Franchisee level marketing activities from planning to execution stageo BTL & other marketing activities for the brand HairXpreso

Master’S Degree, Marketing/Marketing Management, General, • Master Of Management Studies : Marketing – Mumbai University (2007-2009)

Activities and Societies: - Founding Member of the NGO - ‘SOCH’ (Social Organization for Conservation of Habitat) - Core Organizing.

Bachelor’S Degree, Computers Science– Mumbai University, Bachelor Of Science : Computers – Mumbai University (2002 – 2006)