Ding Hua Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Contributed to developing a comprehensive marketing strategy and KPIs to drive brand awareness and engagement among Gen Z consumers; Recommended best tools and methodologies to track performance and assess the business impactConducted in-depth research on in-home eating trends and competitive options, reviewed consumer data, and designed Qualtrics surveys to generate actionable insights that informed product development and marketing decisionsSegmented Gen Z customers and identified high-value targets by analyzing consumer behavior and preferences with R Studios, then utilized Claritas and VALS to align segmentations within customer targets

Shanghai, China

Spearheaded the execution of Tom Ford Beauty Liquid Lip Luxury line's live-streaming events, driving a 20% increase in live streaming viewership and a 15% uplift in post-event sales inquiries through influence marketing and PR channelsManaged social media campaigns across platforms to sustain a consistent growth trajectory with a 10% increase in social following base and 5% increase in social media engagement.Performed in-depth competitive analysis, media monitoring, and data analysis for clients La Mer and Tom Ford, generating insightful coverage recaps that facilitated targeted campaign adjustments and message delivery.Led the prestigious 520 Love ELC x CDF Campaign for Estée Lauder from inception to execution, delivering a draft report that shaped the final strategy, resulting in a substantial 25% increase in social media engagement.Collaborated with influencers and creative team to develop and execute high-profile product shooting plans by coordinating schedules to ensure cohesive messaging and timely execution of marketing initiatives.

Washington, United States

Optimized design and navigation of Mpower’s website, conducted keyword research in accordance with SEO strategy plan to optimize landing page copy and showcased popular posts from social media accounts to increase web traffic by 38%.Crafted promotional plan including conducting user surveys and initiating email blast campaigns targeting international student organizations at different schools to enhance brand awareness among international students.Managed official social media account content through collaborating with the PR team to compose weekly social posts, each generating 5,000+ views.

Beijing, China

Managed social media accounts for Beijing and Shanghai Bulgari Hotels and Rosewood Beijing, generating 3,000+ views Assisted in organizing and executing the Bulgari’s product launch ceremony, attracting 50+ influencers and journalists

Master Of Science - Ms, Integrated Marketing Communication

Bachelor’S Degree, Public Relations, Advertising, And Applied Communication

Bachelor’S Degree, Public Relations, Advertising, And Applied Communication