As a dynamic and transformative category management director, I optimize performance and drive business growth through strategic data-driven solutions that align with consumer behaviors and market demands. I uncover untapped segments and blend research with advanced analysis to maximize competitive advantage and profitability. Additionally, I am a trusted and motivational leader able to assemble, mentor, and lead high-performing teams to thrive and grow, driving business value through talent development and retention. I engage across all organizational levels from entry-level to C-suite, aligning consumer insights with strategic business objectives to create actionable roadmaps that yield unmatched results. Below is a selection of top accomplishments from my career: ● Spearheading the expansion and market penetration efforts of Saratoga Premium Spring Water, driving a 7X increase in brand valuation to $21.2M since acquisition in 2021. I strategically identified and targeted retailers beyond the existing distribution area, aligning with consumer demographics. ● Initiating research and driving the conversation around the future of retail for Nestlé Waters North America, facilitating idea generation to support continued relevance and agility in an evolving economic environment. I developed, presented, and discussed a proposed omnichannel roadmap to teams in the cross-functional category, consumer insights, and channel sales. ● Increasing consumer visibility, ad buy size, and the overall sales volume across 3 categories and 5 retailers by pioneering PepsiCo’s internal “Power of One” initiative. I gained cross-functional buy-in to develop and manage joint business planning and co-promotion programs. I am excited to expand my professional network and see what the future may hold. If you would like to connect, please contact me at anthonydingle35@gmail.com. Specializing In:🪙Consumer Product Goods (CPG)🪙Consumer Insights🪙Category Management🪙Data-Driven Decision Making🪙Market Segmentation🪙Business Development🪙Account ManagementExpertise In:🏆Sales Consultation🏆Problem Solving 🏆Quantative and Qualititative Research🏆Customer Strategy / Customer Segmentation🏆Value Analysis🏆Storytelling🏆Business Intelligence & AnalyticsReally Great at:💎Leadership / Team Development💎Mentoring💎Cross-Functional Collaboration💎Channel Sales & Development💎Soft Skills Training / Networking
Listed skills include Shopper Marketing, Nielsen, Ac Nielsen, Consumer Products, and 13 others.
