Ling Ding Email & Phone Number

中国 北京市 东城区

Branding, marcom and corporate pr

Beijing

• One of the global top ten PR agency owned by The Interpublic Group (NYSE: IPG).
• As head of corporate team, set goals and objectives of account and budget whilst proactively offer solutions to clients and team.
• Specialized in data-proven marketing & communication strategy, crisis management and category promotion.
• Developed new businesses beyond traditional corp PR scope like digital marketing, branding, e-commerce promotion and etc.
• Managed client relationships and coordinated with internal functions such McCann, Golin London, Golin Chicago to drive results.
• Providing counsel to MNCs and domestic brands across multiple sectors such as Mars Wrigley China, Coca-Cola, Arla, Mead Johnson Nutrition, Vanke Foundation (Forbidden City), Novartis, Hyatt, Marriott, T-mall, Sogou and.

Beijing

• One of the leading public relations agency owned by Publicis Groupe (Euronext:PUB).
• Executed public relations plans and maintained solid relationship with key media as well as key opinion leaders whilst manage media enquiries.
• Provided competitor and industry landscape analysis report while participated in corporate communication and crisis management.
• Communicated with MSL Asia Pacific and North America office to support international business integration.
• Worked on the clients like Volkswagen Group China, Skoda, Mexico Tourism Board, P&G, Kimberly Clark, COMO Hotel, TWG Tea and etc.

Beijing

• A globally renowned PR consultancy belongs to The Interpublic Group (NYSE: IPG).
• Executed media plan such as new model launch, roadshow, test drive, media workshop and etc.
• Drafted press release, Wechat release, script, briefing paper and media invitation.
• Serving clients from auto sector such as Daimler, Mercedes-Benz and smart.