In this role I am responsible for shaping and executing growth strategies crucial to realising our ambitious 2027 business plan. As part of the senior leadership team, I will directly impact new business opportunities, manage the entire customer funnel, and optimise revenue across diverse segments, including rooms, citizenM+ Membership, F&B, rooftops, co-working, and meeting spaces.Areas under my responsibility: E-Commerce · Digital Marketing · Tactical Marketing · Customer Relationship Management (CRM) · Marketing Technology

This role is part of the senior leadership team, and I will be directly responsible for strategy, planning and execution of all aspects of the Awareness, Consideration, Revenue & Retention tactics within the customer funnel. It also supports the wider organisation on all revenue generating products and programs, including rooms, F&B, rooftops, co-working, meeting and merchandising.

Leading the Global Ecommerce Team with a multi-million pounds’ budget spent across Search, Affiliates, Social Media, SEO, Emails, Programmatic Display & Video. Responsible for Web and Mobile Commercial performance, Content and Media Planning for Stays, Subscriptions, cloudM (rooftop Bars), societyM (meeting space). Main objectives: revenue, customer acquisition, customer lifetime value, CPA, conversion rate and Cost of Sale.

Support Start-ups and larger Organisations, providing independent & unbiased strategic direction and interim consultancy of the Digital & Marketing function. Specialised in strategy, digital, programmatic, paid social, search, affiliates, Travel specific products such as OTA & Metasearch and technology.

NOW TV is part of Sky Group, Europe’s biggest entertainment Brand. Sky is also part of Comcast, the America's biggest provider of cable and broadband service.Led the Digital Marketing Team of 10 mid-senior professionals, with a multi-million pounds’ budget spent across all Digital Marketing Channels: Search, Affiliates, Social Media, CRM and Programmatic Display & Video. Main objectives: customer acquisition, subscriptions, customer lifetime value, churn, CPA, conversions and brand awareness.

Led the Paid Media Team of 14 mid-senior professionals, with a multi-million pounds’ budget spent across all Brand & Acquisition activities. Channels under my leadership were: TV, Radio, OOH, Search, Affiliates, Social Media, Programmatic Display & Video. Main objectives: cost of sales, CPA, customers acquisition, loyalty, brand awareness.

Led the Paid Media Team of 14 mid-senior professionals, with a multi-million pounds’ budget spent across all Brand & Acquisition activities. Channels under my leadership were: TV, Radio, OOH, Search, Affiliates, Social Media, Programmatic Display & Video. Main objectives: cost of sales, CPA, customers acquisition, loyalty, brand awareness.

Developed the team of 6 resources from scratch, with multi million dollars’ budget spent across Mobile, Social Media and Programmatic for all our Brands.

Lead the Mobile & Social functions (2 resources) for Europe across all our Brands.

Lead the Mobile function for Europe across all our Brands.

Developed the new Telefonica Voip products lineup across Mobile App and Social Media (Community & Paid).

Developed the Mobile Apps integration strategy for the Company, and full integration with Cardio and Strength equipment. Design and Launch of mywellness.com for web and mobile and movergy.com

Design & Launch the first Mobile Apps for iOS 1.0 and Android 1.0. Digital communication planning and execution across Search, Media, Partnerships and Affiliates.

Managed the relationship with regional Partners (Acer, HP) and the development Team (MS HQ) for the upcoming Windows 7 product release.

Executed Microsoft Digital communication and CRM activities for Samsung i600, Motorola Q9H and HTC Touch smartphones in Italy.

Information Technology teacher assistant in University of Modena and Reggio Emilia, 1st year Marketing M-Z course. 4 years of activity, 3 weekly lessons with 1 month of duration.Program of the course: windows, word, excel, hardware, internet, network and network security.More information at http://www.economia.unimo.it.