·Competitive product analysis of peer companies: Analyzing 16 peer companies' public account communication channels and over 100 content pieces to produce reports on sectors, IP construction, etc. ·Crisis PR plan: Creating contingency plans based on 16 peer companies' crisis PR cases, addressing issues like product underperformance and unauthorized use of the company name. ·Data analysis: Utilizing Wind to search and analyze financial product information (ESG, risk ratings, P/E ratios, etc.) to support the team. ·Supplier communication: Communicate with nearly 10 suppliers responsible for public opinion, design, and official account operation to assist the company in selecting suppliers. ·ESG Learning: Take part in company ESG course training and receive a certificate upon completion.

·Data analysis: Responsible for analyzing and sorting out the operational data; Create database using SQL and excel.

·Consulting Internship (Currently working on an innovation challenge as part of a team at ESSEC Business School and with the support of KXIOP Consultants, to drive growth and capture new opportunities for Hager Group - Hager Group is the world market leader in electrical installation systems. )·Giving Hager company consultant service to enter into prefabricated building factory; ·Using multiple business model(PESTEL, PORTER 5 POWERS,etc) to analyze macro and micro environment; ·Build Database with more than 1000 pieces of data; ·Building connections with relevant organizations.

·Media strategy planning and implementation: Assist Bloomberg New Economy Forum (Singapore) China promotion on WeChat and Weibo; Coordinate and produce the schedule and creative theme of Kappa show on WeChat and Weibo; Assist in writing more than 10 tweets for General Electric on WeChat;·Competitor analysis: Analyze ByteDance's "Ancient Book Project" Competitors ,research more than 200 pieces of data and analyze traditional cultural PR campaigns of competing companies (Alibaba, Tencent, etc.); ·Media cooperation: Negotiate business cooperation with 50 KOLs, assist in developing several PR strategies.-Performance Analysis: Review Lenovo's "World's Engine" Project, using click rate, etc.

·Sales event planning: Plan more than 10 promotional activities and support my team to win 10 sales championships; ·Middle office work: Design promotional material content, procurement SOP; control stock, communicate internally.

·Project support: Assist in the whole process of digital marketing for 3 million-level large-scale projects (via Tik-Tok platform), assist in online campaign promotion, 3 landing pages construction, formulation of water storage period and big day process;·Douyin resource application:Supervision, application and review of more than 10 internal resources,e.g. Station message, topic page,commodity marking, etc;·Interdepartmental Communication:Using Lark to carry out more than 10 timely and large-scale cross-departmental communication and record the meeting;·User analysis: Analyzing user group of cosmetics, etc., determining the portrait of the user, releasing crowd packs;·Performance Analysis: Calculate and analyze project performance through ROI, UV, CV and other parameters, and put forward opinions.