Observation is my BFF! :) Every company exists in an universe of it's own. And it’s up to you as a copywriter, to develop that story and present it to the world. We are storytellers. In my nearly 10 years of experience working in advertising and digital marketing, I realized that observation has to be your best friend. And flexibility. Lots of it. Cause when you find yourself working with great brands that have their own voices and are really accurate about what they want to say to the world, you need to be able to adapt to their tone while adding yours to the mix. Perhaps the trick is to simply enjoy what you do. Because there’s a story in everything. And nothing beats that.0/2600Máximo de 2600 caracteres permitidos.