I lead efforts around:- Defining product vision and aligning product strategy with company's business strategy- Developing and managing company's product roadmaps- Defining, prioritizing, and reaching KPI targets as related to each of the company's various apps and digital products- Collaborating with engineering on project planning, product design, prioritization, and timelines- Engaging with users, customers, and external partners to gain insights around the needs of the company's target markets- User story development, user experience design, and user interface design across the company’s entire suite of apps and digital products- Managing both internal and external product development and design teams- Deploying and utilizing product-led growth strategies- Supporting business and growth objectives by developing product features and functionality aimed at customer acquisition, retention, and growth- Defining the company's market positioning for all Travelsist products and the Travelsist brand- Leading the company's brand strategy, including content development and visual design

I'm an experienced Marketing & Product leader with a strong track record helping companies grow and exit. I help companies develop go-to-market strategies, set up marketing infrastructure, launch campaigns, position their brand, elevate their content and digital products – all on the way to reaching key growth milestones. The key business outcomes I like to focus on include: the successful launch of new products and brands, new customer acquisition, the systematic lowering of customer acquisition costs, driving new revenue and helping companies I work with raise capital.Along the way, I've gotten the chance to work with great companies like: Adidas, Ally Bank, Etsy, Associated Press, Payless, Huobi, Aulder Capital, Freehold Brooklyn, Correlation One, DCC Accounting & Qoins to name a few.

Led B2B marketing initiatives from strategy through execution and attribution. During my tenure, we launched C1 INSIGHTS, a company blog where we published original thought leadership, and recruited senior data scientists from Memorial Sloan Kettering, trivago and OpenDoor to also create exclusive content for our 100k+ subscriber base.In 2019, we launched DATA SCIENCE 4 ALL, an initiative that grew into one fo NYC's most successful data science meetups, a Women's Summit to promote diversity in data science, and a data science training program led by Correlation One and co-organized by the government of Colombia (MINTIC) and Softbank.Our DATA SCIENCE 4 ALL meetup attracted speakers from elite organizations like Bloomberg, ShutterStock, GrubHub, Memorial Sloan Kettering, and IEX. The NYC meetup group grew to over 3,000 members over its first six months.The DATA SCIENCE 4 ALL Women's Summit provided female analysts and software engineers free data science training, professional development, and mentorship. The Women's Summit attracted sponsorship dollars from world-class employers like Lyft, EY, Citadel, Twitch, Two Sigma, Point72.

My brother, David and I co-founded SUPERFORM in 2014. I led strategy, marketing, and account management efforts at the agency.SUPERFORM is a branding agency that elevates organizations by building, designing, developing, and managing brands on behalf of our clients. This means taking a lead role in shaping how people – both internally and externally – think, feel, and talk about an organization.SUPERFORM Clients include: Etsy, Huobi, BlueLiv, Yoreevo, Xoriant, Freehold Brooklyn, and Aulder Capital to name a few.During my tenure, I also served as a trusted advisor to Menagerie, an NYC-based wedding startup from 2016-2017, as well as a mentor at NYC's German Accelerator (2018-2019).

Appular is a pioneer in the field of App Marketing. As Managing Director, I led overall Marketing Strategy for the agency's top accounts – providing leadership in the areas of PR, Advertising, Content Marketing, Communications, Brand Strategy, Product Strategy and Monetization.Arrived at Appular as employee #3, grew the agency's monthly revenues 15x.Helped global clients like Adidas, Payless, & Ally Bank bring mobile iOS and Android apps to market, providing support across the following areas:Product Strategy Monetization Strategy Marketing Campaigns (PR, Customer Acquisition, Social Media, Paid Media) Also worked with extremely successful startups such as Playhaven, Doodle Jump (LimaSky), Outfit7 (Talking Tom, Talking Friends), The Moron Test, iAnnotate PDF.Also oversaw finance, new business development, growth, HR, recruiting, and employee on-boarding.

Founded, and raised investment for, a social data startup analyzing trends using Natural Language Processing (NLP) around new product releases. Guidebits analyzed thousands of social media posts about new products, and returned the market's consensus opinion, as well as the words most commonly used to describe the products.

Oversaw all Public Relations, Offline/Digital/Mobile Marketing, and Social Media departments. Responsible for all data reporting with regard to product usage, trends (both inside the product, and in the broader marketplace), and forecasting. Also responsible for product enhancements and changes built specifically to increase engagement, virality, and retention.

Independent Mac and iOS game developer, acquired by ngmoco:) in 2010 Created and managed the bootstrapped company’s expansion plan to grow the number of employees from 10 to over 30 in just over three years, maintaining profitability throughout, and resulting in the eventual sale of the company.Oversaw all financial dealings of the company including budgeting, risk management, payroll, benefits, royalty accounting, bank reconciliations, human resources and benefits, debt, accounts payable, and accounts receivable.Managed the company's retail manufacturing and distribution operation.

Processed and reconciled all incoming transaction revenue and outgoing commission payments for $25M in annual Miami office revenue.Responsible for coordinating with teams of brokers to construct monthly and quarterly revenue projections. Built annual $15M zero-based budgets for 2005 and 2006.Oversaw all aspects of accounts payable and accounts receivable.