Dinuk Amerasinghe Email & Phone Number

• Recognized with the prestigious "Commercial Solutions Excellence" Award by Visa in 2024, making Webxpay the first Business Payment Solution Provider in Sri Lanka to receive this honor.
• User Acquisition, Conversion & Revenue Growth: Increased user acquisition rate by 40% month on month and boosted conversion rates by 300%, achieved an average ROI of 323% month-on-month resulting in a revenue growth of.
• Social Media Growth: Scaled YouTube to the highest subscriber count among local banks and payment gateways, setting a new standard in digital presence.Influencer Marketing: Boosted brand visibility with influencer.
• Strategic Partnerships: Secured high-end business partnerships, expanding market reach and enhancing brand positioning.
• Optimized Digital Campaigns: Led successful Google Ads and Meta campaigns, achieving a 50% higher click-through rate than industry standards.
• Data-Driven Strategy: Used analytics to optimize marketing tactics, improving lead quality by 25%.

• Executed customer marketing campaigns, resulting in a 66% increase in market penetration (100+Vets & Clinics/16 districts in Sri Lanka). Expanded brand awareness of Dr.Paw Pet and Dr.Paw Vet apps among customers.
• Achieved a 25% increase in app conversions through strategic sales promotions.
• Catapulted Dr.Paw social channels, by 80% within 3 months organically through content optimization/ engagement strategy & strategic collaboration/ influencer partnerships to promote and boost appointment bookings via.
• Established and managed a call centre to convert leads provided by veterinarians and clinics, successfully driving app downloads, creating pet profiles, and facilitating appointment bookings through the app, resulting.
• Conduct market research and analysis to identify growth opportunities, develop and execute comprehensive marketing and digital strategies and plans, manage marketing campaigns across various channels, manage the.
• Build and maintain key stakeholder and client relationships.

• Casurina cougars RFC, Darwin, Australia/2023International tour: SCC 7s - Singapore placing 6th & Cobra 10s - Malaysia placing 4thWanderers RFC/ 2023Singapore rugby union, Premier Div/ Singapore
• Wanderers RFC/ 2019Singapore rugby union, Premier Div/ Singapore
• Moorabbin Rams RFC / 2018Victoria Rugby Union, Premier Div / Melbourne, Australia

• Member of the Sri Lanka Men’s Rugby 7s squad at Asian Games 2023 - Hangzhou China.
• Sri Lanka Asian 7s senior mens Championship series 2019 placed overall 4th (1st leg South Korea/ 2nd Leg China/ 3rd Leg Sri Lanka)
• Sri Lanka Fifteen aside senior mens test rugby team for the division 1 Asian championship 2019 finishing 3rd - Chinese Taipei 2019
• Sri Lanka Fifteen aside senior mens Test Rugby Team against Malaysia 2019 - BUKITJALIL stadium Malaysia
• Sri Lanka Senior men’s Rugby 7s Team for the Asian 7s Series 2018 placed overall 4th ( 1st Leg - Hong Kong/ 2nd Leg - South Korea/ 3rd Leg - Sri Lanka) Was nominated as the third highest try scorer in Asia at the end.
• Sri Lanka U20 Rugby 7s Championship 2018 - Hong Kong (Placed 3rd in Asia)

• Nippon paint rugby league 2022/2023 - representing CH & FC
• Dialog Club Rugby League 2019/2020 for CR & FC.( Placed 3rd in the league) and nominated player of the match many times during the Dialog Rugby League 2019/2020
• Dialog club rugby 7s for Havelocks Sports Club ( 3rd Place) 2018/2019
• Dialog Rugby league 2018/2019 for Havelock Sports Club ( Runners Up and Clifford Cup Knockouts champions) and nominated player of the match and player of the week many times during the Dialog Rugby League 2018/2019..
• Dialog club rugby 7s for Havelocks Sports Club ( 6th Place) 2017/2018
• Dialog Club Rugby League 2017/2018 for Havelock Sports Club.( Placed 3rd in the league) ■ Mercantile Rugby History

• Member of the leadership team for both subsidiaries and provided leadership as a business head for Quickee.com overlooking the Customer Service, IT, Operations, and Marketing teams.
• Managing and overseeing digital content channels, graphic designing, Strategic planning, Virtual tour project, Website revamping, SMS marketing, Email marketing, paid advertising, reporting, budgeting, SEO, SEM.
• Collaborating with the global digital marketing team on marketing strategies and managing sustainability initiatives.
• Managing company branding activities and coordinating top management activities.
• Onboarding key accounts and maintaining relationships with strategic vendors.
• Collaborating with knowledge centres and specialists to drive effective technology utilization.

Sri Lanka

• Building the customer service experience hub by recruiting, training, Reporting, implementing new systems and processes.
• Managing the coordination activities of top management and leadership team.
• Prompt coordination with group legal on all legal related quarries and acting as a link to share legal quarries with the Marketing team.

Sri Lanka

Marketing - Onboarding key accounts and maintaining relationships for several strategic vendors.Digital Marketing - Managing all digital content channels (Fb/Linkedin/Insta/tiktok/youtube), graphic designing, Video/reels designing, Strategic planning, Email marketing, SMS marketing, Push notifications, Google reviews, App reviews, paid advertising.

Sri Lanka

Building the customer service team and dispatch team from ground up by recruiting employees, introducing systems, introducing SOPs and KPI structures, introducing salary structures, providing training, providing cc equipment, Introducing a Roster, introducing compliance guidelines. Building and over looking the B2B services. Managing all the branding.

Sri Lanka

• Advised international corporate clients on optimizing on24 virtual event platforms, including B2C/B2B webinars, AGMs, and keynotes, using On24 event software. (Key Clients: Microsoft/Intel/JP Morgan/World Bank/White.
• Conducted comprehensive client training for efficient platform utilization.
• Ensured seamless event operations by monitoring and addressing issues in real- time.
• Provided insightful post-event analytics to enhance client customer engagement strategies.
• Oversaw and managed the Sri Lanka team, effectively coordinating shifts and tasks.
• Actively participated in weekly progress meetings, demonstrating strong complaint management skills.

Colombo, Western, Sri Lanka

• Efficiently managing customer inquiries, requests, and complaints.
• Providing accurate and timely information about company products and services.
• Resolving customer issues promptly and to their satisfaction.
• Coordinating with internal teams to ensure effective resolution of customer concerns.
• Documenting interactions, maintaining records, and contributing to the enhancement of customer service procedures for improved customer satisfaction.

Colombo, Western, Sri Lanka

Education record

Education record