Dinuk Amerasinghe Email & Phone Number

• Recognized with the prestigious "Commercial Solutions Excellence" Award by Visa in 2024, making Webxpay the first Business Payment Solution Provider in Sri Lanka to receive this honor.• User Acquisition, Conversion & Revenue Growth: Increased user acquisition rate by 40% month on month and boosted conversion rates by 300%, achieved an average ROI of 323% month-on-month resulting in a revenue growth of 144%.• Social Media Growth: Scaled YouTube to the highest subscriber count among local banks and payment gateways, setting a new standard in digital presence.Influencer Marketing: Boosted brand visibility with influencer campaigns, reaching over 1 million potential customers.•Strategic Partnerships: Secured high-end business partnerships, expanding market reach and enhancing brand positioning.• Optimized Digital Campaigns: Led successful Google Ads and Meta campaigns, achieving a 50% higher click-through rate than industry standards.• Data-Driven Strategy: Used analytics to optimize marketing tactics, improving lead quality by 25%.• Customer Retention: Enhanced engagement strategies, increasing repeat transactions and satisfaction by 35%.• Product Promotion: Played a key role in launching the Xsplit installment solution, X POS, X Supplier driving early market adoption.• Content Strategy: Developed content that positioned Webxpay as a thought leader, increasing organic traffic by 25%.• Cross-Functional Leadership: Aligned marketing with sales, product, and service teams to enhance customer experience.• Operational Efficiency: Improved marketing processes, reducing campaign deployment times by 15%.• Customer Feedback: Integrated insights to refine strategies, boosting customer satisfaction scores by 20%.• Team Development: Trained team members in digital marketing and sales, enhancing overall performance.• Reputation Management: Managed brand perception through strategic PR and communications.

• Executed customer marketing campaigns, resulting in a 66% increase in market penetration (100+Vets & Clinics/16 districts in Sri Lanka). Expanded brand awareness of Dr.Paw Pet and Dr.Paw Vet apps among customers through a blend of digital marketing and traditional methods (including outdoor branding and POSM). • Achieved a 25% increase in app conversions through strategic sales promotions.• Catapulted Dr.Paw social channels, by 80% within 3 months organically through content optimization/ engagement strategy & strategic collaboration/ influencer partnerships to promote and boost appointment bookings via the app.• Established and managed a call centre to convert leads provided by veterinarians and clinics, successfully driving app downloads, creating pet profiles, and facilitating appointment bookings through the app, resulting in a 20% increase in app-based appointment bookings.• Conduct market research and analysis to identify growth opportunities, develop and execute comprehensive marketing and digital strategies and plans, manage marketing campaigns across various channels, manage the marketing/digital budgets and resources, monitor campaign performance and adjust strategies for optimization.• Build and maintain key stakeholder and client relationships.• Provide leadership and guidance to the marketing team.

• Casurina cougars RFC, Darwin, Australia/2023International tour: SCC 7s - Singapore placing 6th & Cobra 10s - Malaysia placing 4thWanderers RFC/ 2023Singapore rugby union, Premier Div/ Singapore • Wanderers RFC/ 2019Singapore rugby union, Premier Div/ Singapore• Moorabbin Rams RFC / 2018Victoria Rugby Union, Premier Div / Melbourne, Australia

• Member of the Sri Lanka Men’s Rugby 7s squad at Asian Games 2023 - Hangzhou China. • Sri Lanka Asian 7s senior mens Championship series 2019 placed overall 4th (1st leg South Korea/ 2nd Leg China/ 3rd Leg Sri Lanka)• Sri Lanka Fifteen aside senior mens test rugby team for the division 1 Asian championship 2019 finishing 3rd - Chinese Taipei 2019• Sri Lanka Fifteen aside senior mens Test Rugby Team against Malaysia 2019 - BUKITJALIL stadium Malaysia• Sri Lanka Senior men’s Rugby 7s Team for the Asian 7s Series 2018 placed overall 4th ( 1st Leg - Hong Kong/ 2nd Leg - South Korea/ 3rd Leg - Sri Lanka) Was nominated as the third highest try scorer in Asia at the end of the series scoring 8 tries.• Sri Lanka U20 Rugby 7s Championship 2018 - Hong Kong (Placed 3rd in Asia)• Standby for the Sri Lanka Senior men's Rugby 7s team for Asian games 2018 - Indonesia (Placed 4th)• Sri Lanka Senior men's 7s team for the Paris world games 2018 – France (Placed as Champions)• Standby for the Sri Lanka Senior men's Rugby 7s team for Commonwealth games 2018 - Goldcoast, Australia• Captained U20 Sri Lanka side against the visiting Indonesia men's 7s team and became champions 2018• Standby for the Sri Lanka Senior men's Rugby 7s team for Boneo 7s Tournament 2018 - Indonesia• Sri Lanka U20 fifteen A side Test Rugby team for the Junior World Rugby Trophy qualifiers 2017 – Sri Lanka ( 1st Leg)/ Hong Kong ( 2nd Leg) • Sri Lanka U20 rugby 7s championship 2017 – Hong Kong ( placed 2nd in Asia) • Sri Lanka U18 men’s Asian Rugby 7s tournament 2016 – Chinese Taipei ( Placed Asian champions for the first time in Sri Lankan junior rugby history)• Sri Lanka U18 Asian Rugby 7s Championship 2016 – Hong Kong ( placed 3rd in Asia)

• Nippon paint rugby league 2022/2023 - representing CH & FC • Dialog Club Rugby League 2019/2020 for CR & FC .( Placed 3rd in the league) and nominated player of the match many times during the Dialog Rugby League 2019/2020• Dialog club rugby 7s for Havelocks Sports Club ( 3rd Place) 2018/2019• Dialog Rugby league 2018/2019 for Havelock Sports Club ( Runners Up and Clifford Cup Knockouts champions) and nominated player of the match and player of the week many times during the Dialog Rugby League 2018/2019. Also awarded as the most promising player in the dialog rugby league 2018/2019. • Dialog club rugby 7s for Havelocks Sports Club ( 6th Place) 2017/2018• Dialog Club Rugby League 2017/2018 for Havelock Sports Club.( Placed 3rd in the league) ■ Mercantile Rugby History• Represented Nation Lanka, PLC at the Mercantile 7s Rugby Tournament 2018• Represented Access international PVT LTD at the Mercantile Rugby 7s Tournament 2019 ( Cup Champions) . Represented 3DH International (PVT) LTD at the Mercantile 7s tournament 2023 ( Cup Champions)

• Member of the leadership team for both subsidiaries and provided leadership as a business head for Quickee.com overlooking the Customer Service, IT, Operations, and Marketing teams.• Managing and overseeing digital content channels, graphic designing, Strategic planning, Virtual tour project, Website revamping, SMS marketing, Email marketing, paid advertising, reporting, budgeting, SEO, SEM, content writing, advertising, Merchandising and promotional POSM.• Collaborating with the global digital marketing team on marketing strategies and managing sustainability initiatives.• Managing company branding activities and coordinating top management activities. • Onboarding key accounts and maintaining relationships with strategic vendors. • Collaborating with knowledge centres and specialists to drive effective technology utilization.• Designing and implementing upskilling curriculums for operations staff in line with global technology trends.• Developed and oversaw B2B services ensuring smooth operations and client satisfaction.

Sri Lanka

• Building the customer service experience hub by recruiting, training, Reporting, implementing new systems and processes. • Managing the coordination activities of top management and leadership team. • Prompt coordination with group legal on all legal related quarries and acting as a link to share legal quarries with the Marketing team.

Sri Lanka

Marketing - Onboarding key accounts and maintaining relationships for several strategic vendors.Digital Marketing - Managing all digital content channels (Fb/Linkedin/Insta/tiktok/youtube), graphic designing, Video/reels designing, Strategic planning, Email marketing, SMS marketing, Push notifications, Google reviews, App reviews, paid advertising (FB/Insta ads) , reporting, budgeting, google analytics, SEO, SEM, PPC, influencer marketing, Content writing and advertising ( newspaper print advertisements, press releases, blogs, LMD, Magazines), Merchandising and promotional POSM. Quickee customer service - managing supervisor/customer service and dispatch teams, providing system and soft skills training for cc/dispatch teams, providing prompt solutions for customer related and rider related issues for both teams, maintaining customer feedback reports, complaint management, Managing and reporting of agent KPI's, Processing salaries and incentives of supervisor/CC and dispatch teams, weekly team meetings for cc and dispatch, weekly management presentation on cc performance, maintenance and servicing of CC office equipment, CRM implementation, 5s system implementation monitoring.Giving leadership as a business head for Quickee to the customer support team, Tech team, operations team and marketing team to digitize the operations and in each sector.Collaborated and partnered with knowledge centers and specialists to drive agility through effective technology.Designed and developed curriculums to upskill the operations staff in line with emerging trends in technology globally.Managing all the branding activities (outdoor advertising, billboards, television advertising, product placement advertising, broadcasting, Vehicle branding, POSM) of sponsorships and managing contracts for Quickee.Managing the coordination activities of top management and leadership team for Quickee.

Sri Lanka

Building the customer service team and dispatch team from ground up by recruiting employees, introducing systems, introducing SOPs and KPI structures, introducing salary structures, providing training, providing cc equipment, Introducing a Roster, introducing compliance guidelines. Building and over looking the B2B services. Managing all the branding activities (outdoor advertising, billboards, television advertising, product placement advertising, broadcasting, Vehicle branding, POSM) of sponsorships and managing contracts for Quickee.Managing the coordination activities of top management and leadership team for Quickee.

Sri Lanka

• Advised international corporate clients on optimizing on24 virtual event platforms, including B2C/B2B webinars, AGMs, and keynotes, using On24 event software. (Key Clients: Microsoft/Intel/JP Morgan/World Bank/White house)• Conducted comprehensive client training for efficient platform utilization.• Ensured seamless event operations by monitoring and addressing issues in real- time.• Provided insightful post-event analytics to enhance client customer engagement strategies.• Oversaw and managed the Sri Lanka team, effectively coordinating shifts and tasks.• Actively participated in weekly progress meetings, demonstrating strong complaint management skills.

Colombo, Western, Sri Lanka

• Efficiently managing customer inquiries, requests, and complaints.• Providing accurate and timely information about company products and services. • Resolving customer issues promptly and to their satisfaction.• Coordinating with internal teams to ensure effective resolution of customer concerns.• Documenting interactions, maintaining records, and contributing to the enhancement of customer service procedures for improved customer satisfaction.

Colombo, Western, Sri Lanka

Education record

Education record