Marketing Manager
CurrentIn charge of APAC region marketing, including Taiwan, Hong Kong, Macao, Southern-Eastern Asia Countries, and India.1. Public Relation - Promoted media coverage and brand information in APAC region- Campaigns including Product launches, Show events, Sales campaigns, Large function updates, etc- Press kit preparation and localization2. Business development- Sought business cooperation in APAC region, including co-branding events with brands, like Redbull, Monster, Merida, etc- Influencer marketing including Product review, demonstration, Footage shooting, Competitor product comparison review, etc. Cooperated with over 300 KOLs from various platforms (YT/FB/IG), brought over 5M traffic to the official website and media, converted over 10,000 unit sales, and built a leading position for brand image in specific verticals- Developed markets in new verticals, like water sports, camping, photography, etc. Built new collaborations with over 30 new KOLs in a short period- Arranged dedicated video production with creators or studios, including new product showcase videos, campaign videos, creative content, etc. Supported communication between company and creators, and handled every problem encountered in the process- Important user story and high-quality content collection3. Digital Marketing- Continuous SNS content posting operation- Collaborated with related communities, like product user groups, sports groups, or forums- Copywriting and localization - Dealt with social media comments4. Distributors' relationship management- Executed marketing projects and operations with regional distributors- Arranged company resources or marketing suggestions for distributors
