Criando insights acionáveis a partir do uso de dados.

Professor do curso de Publicidade e Propaganda, sendo responsável pelas disciplinas de Mídia I, Mídia II e Comunicação Empresarial

Diretor de Mídia responsável pelas contas de Labet, Monsanto, EcoHouse (WhirlPool) e OneWorld (Latam). On / Off, Social, Performance.

BI, midia de performance, midia programatica, search e social. Big Data.

Responsável por CRM, incluindo esforços BTL de comunicação do Senac com seus alunos, professores, prospects, empresas associadas e demais públicos-alvos e SAC, e pela área digital (social media e performance - mensuração de resultados, e planejamento de mídia).Desenvolver e gerenciar réguas de relacionamento multi-canais com estes públicos. Planejamento integrado de ações de marketing. Performance.

Responsible for media research, analysis and intelligence, BI/CRM as well Search and Social Media efforts for DraftFCB Brazil, managing a highly qualified team with 8 professionals.Main objective is to intelligent use of information to support better business decision-making both in advertising and relationship marketing (digital and offline), pre-campaing (planning and building KPIs) and post-campaing (measuring projects and campaigns accountability).Analytical skills include… Show more Responsible for media research, analysis and intelligence, BI/CRM as well Search and Social Media efforts for DraftFCB Brazil, managing a highly qualified team with 8 professionals.Main objective is to intelligent use of information to support better business decision-making both in advertising and relationship marketing (digital and offline), pre-campaing (planning and building KPIs) and post-campaing (measuring projects and campaigns accountability).Analytical skills include reporting, online analytical processing, data mining, process mining, complex event processing, business performance management and predictive analytics. Show less

Developing and Managing relationship marketing solutions for companies using Customer Intelligence, CRM and Data Analysis.DBM and campaign management structure and applications to support customers MKT actions; relationship programs and direct marketing actions; Social Media; Experience Marketing.Integrated Marketing Campaigns planning, execution and monitoring. Melting Online and Offline campaign into interactive experiences. A believer of data driven insigths.

Business Performance. building metrics and quantative/qualitative analysis of results and campaigns.

Development of marketing programs on the SME market.