Dion Davis Email and Phone Number

• Provide inventory forecasting for I/O and RFP request across Sales and Account Management teams.• Coordinated campaign development across, Account Management, sales and data research teams.• Build, QA, troubleshoot and Optimize campaigns across several DSP’s including TTD, Oath and Beeswax• Created process documentation for Client specific processes and DSP optimizations• Strategize with Account Managers and Sales to see how best to provide clients with products and Optimizations that support contracted KPI’s performance and renewals

•Collaborated with Sales, Account Managers and programmatic teams to develop, optimize and launch digital campaigns within contracted deadlines.•Managed delivery, testing and resolving technical issues across the BV retail network (JCP/Macy’s/ Sears/ Kmart)•Set up house ads and assisted in creating and developing tags for programmatic delivery.•Reviewed delivery and performance across the retail network and made recommendations to improve inventory monetization•QA, Built and tested GPT tags that would be used across programmatic ad servers (Trade Desk/ DBM)•Assisted engineering teams in testing new product offerings that supported our proprietary audience shopper data

• Lead TAM on AMG auto’s book of business.• Responsible for managing the creative delivery process while supporting Account Mangers in the implementation and execution of campaigns across Onsite, Mobile and connected devices.• Aggregated reporting metrics on campaigns to ensure full and accurate delivery.• Led client “Kick off calls” to review goals and brand strategy. Set creative campaign timelines and launch date expectations.• Assisted in training new hires and developing new processes to improve efficiency.• Created new processes and developed projects geared at improving efficiency between design teams and Account management.• Updated documentation to provide visibility on new processes and services.

• Consulted with clients on the implementation and execution of digital media campaigns based on their unique requirements and goals• Trained media teams and new clients on Operative’s internal case management system (OpSight)• Managed pricing and cost estimates associated with onboarding new clients• Examined and resolved data tracking discrepancies between publisher and agency ad servers• Troubleshot, resolved and reviewed technical challenges as they occur within campaigns• Created and maintained an errors data base for training and troubleshooting purposes

• Managed advertising content within Atlas and DFA by uploading, testing and checking creative messaging within Ads• Created reports indicating the success of campaigns and creative messaging• Worked closely with planners and sales teams to meet client’s deadlines and ad specs• Assisted in building rich media ads and collaborated with creative agencies on updates or revisions• Checked all newly released creative content for proper click tracking implementation

• Experienced with web-based content management systems (CMA, Docmentum) • Assisted in the 2007 content migration of medical journals, news articles and medical credit certifications related to Web MD’s site redesign• Reviewed upcoming and current medical content for grammatical accuracy and site relevance• Coordinated editorial projects with development teams, editors and management to create complete, accurate and current content

• Maintained a working knowledge of changes in state educational standards and market shifts• Assisted in the Development of “Treasures” MGH’s newest educational reading edition for K-6 graders• Created a new and powerful reference and research library to assist over 200 editors, containing over 5,000 books and reference tools