Dion Brogan Email & Phone Number

Melbourne, Vic, Au

Melbourne, Vic, Au

Greater Chicago Area, Il, Us

Responsibilities:• Acted as a thought leader within the JANZ Insights & Analytics team, driving the consumer insights agenda for ANZ’s $3.5 billion Confectionery category.• Provided strategic partnerships for multi-channel brand strategies, embedding consumer-centric growth in decision-making processes.• Collaborated with key stakeholders, including the BU President and ANZ Leadership Team, to align insights with market objectives.• Spearheaded market insights and research, leveraging behaviour-changing insights on indulgence, snacking, sustainability, and digital engagement.• Identified consumer-led growth opportunities and market trends to influence strategic planning in annual and long-term processes.• Promoted consumer and digital-first mindsets to shape brand positioning, architecture, communications and innovation for ‘Invest’ brands.• Utilised KPIs, advanced analytics, and modelling to enhance marketing ROI and develop data-driven strategies for key brands.• Fostered a culture of agility and continuous improvement in research methods, adopting new tools like Social Listening and AI.Achievements:• Strengthened consumer-centricity by identifying growth opportunities and collaborating with cross-functional teams to embed consumer led insights in marketing, sales, and R&D initiatives.• Led the I&A Confectionery team (3 direct reports), supporting talent growth and succession planning through coaching and capability development.• Managed a $6 million budget with full accountability, ensuring efficient resource allocation and financial stewardship.

Greater Chicago Area, Il, Us

Responsibilities:• Delivered deep consumer understanding within Retail and AFH channels to support teams across the BU.• Mapped the demand landscape for the category & MDLZ brands, and analysed the consumer dynamics (e.g. U&As, market structures etc), consumer behaviours (e.g. occasions, needs etc) & macro trends (e.g. H&W, sustainability, convenience etc)• Researched brands to guide integrated 360 Communications programs (exploring growth consumers, brand fundamentals, visual identity, advertising, promotions, product/pack changes and PPA).• Developed insights and recommendations for the innovation pipeline, leveraging a variety of different qualitative and quantitative techniques• Developed consumer, brand and market situational analysis to feed into the Annual Contract (AC), and Strategic Plan (SP) process.• Identified drivers of brand performance from a range of analytical modelling and forecasting tools to provide recommendations on marketing & trade ROIs, price and promotions, and media strategy.• Tracked in-market performance using a combination of Nielsen IQ retail and consumer panel data, GfK data, brand equity & advertising tracking, Competitive Product Benchmarking etc.Achievements:• Acted as a consumer insight thought leader and independent voice of the consumer.• Partnered with sales & marketing teams to identify consumer tensions and opportunities for growth through in-depth consumer, market & brand understanding.• Provided key strategic & consumer-centric recommendations based on insights synthesised across multiple sources, supported by strong commercial appreciation.• Developed research roadmaps aligned to key priorities based on business issues and opportunities.• Led the Coffee Consumer Insights team (2 direct reports), supporting talent growth and succession planning through coaching and capability development.• Managed a £2 million budget with full accountability, ensuring efficient resource allocation and financial stewardship.

Slough, Berkshire, Gb

Slough, Berkshire, Gb

Slough, Berkshire, Gb

Cim Diploma, Postgraduate Marketing Diploma From Chartered Institute Of Marketing (Cim)

Ba Hons, European Business Studies With French

Diplome Universitaire Technique, Business Studies