Federico D.

Federico D. Email and Phone Number

Co-Founder and Brand Director @ ARKANIA Industrial A.I.
Madrid, ES
Federico D.'s Location
Madrid, Community of Madrid, Spain, Spain
About Federico D.

🔹 Professional Overview:Strategic Communication Director with expertise in Brand Communications, Industrial Graphic Design, Advertising Marketing, and Corporate Communication.Born in Argentina with Italian citizenship; over a decade of professional experience in Europe.🔹 Multicultural Expertise:Fluent in multicultural communication, leveraging Italian heritage and Argentine upbringing.Extensive experience across diverse cultures and markets.🔹 Industry Experience:Governmental CommunicationMining Industry and ViticultureAutomotive IndustryTechnology and Industrial SoftwareDigital Startups and SMEsCommunication and Advertising AgenciesMultinational ExportersLarge-Scale Investment Projects🔹 Global Exposure:Professional experience in Russia, Romania, Spain, Argentina, USA, Ukraine, and Chile.Skilled in adapting strategies to various international markets and audiences.🔹 Core Competencies:Expert in bridging design, marketing, and advertising for cohesive brand communication.Proven track record in developing and executing strategic communication plans.Strong focus on creating impactful, culturally resonant brand narratives.🔹 Educational Background:Master in Advertising MarketingCorporate Communication Technician🔹 Personal Philosophy:Committed to fostering deep connections between brands and their audiences.Passionate about leveraging multicultural insights for strategic brand growth.

Federico D.'s Current Company Details
ARKANIA Industrial A.I.

Arkania Industrial A.I.

View
Co-Founder and Brand Director
Madrid, ES
Website:
arkania.systems
Employees:
3
Federico D. Work Experience Details
  • Arkania Industrial A.I.
    Co-Founder And Brand Director
    Arkania Industrial A.I.
    Madrid, Es
  • Dion Federico
    Senior Marketing Communications Consultant
    Dion Federico Jan 2020 - Present
    Europe
    Having professional training in INTEL5 Research, Marketing, Corporate Communication, Branding and Graphic Industrial Design; I assist different entities in their search to correct their communication strategies and manage their Branding, Marketing Communication and Reputation Crisis in the industries of:1- MultiLevel Marketing2- Blockchain and Fintech3- Artificial IntelligenceHeading the desing teams, coordinating external agencies of design and advertising; as well as… Show more Having professional training in INTEL5 Research, Marketing, Corporate Communication, Branding and Graphic Industrial Design; I assist different entities in their search to correct their communication strategies and manage their Branding, Marketing Communication and Reputation Crisis in the industries of:1- MultiLevel Marketing2- Blockchain and Fintech3- Artificial IntelligenceHeading the desing teams, coordinating external agencies of design and advertising; as well as generating the Brand guidelines and main Design assets and concepts in real life, considering applications offline and online. Designing the first of all the needed materials and continuing the process until the internal teams can lead the road. Consulting and advicing about style criteria and information architecture distribution. Assisting in Brand desing, brand architecture, multimedia, sound desing, impat design, marketing elements, stakeholders comms design, business presentations, conference materials and internal design elements.Working with own KPI's, Customer listening, Internal communications and KOR's as main tools of measurement, according different type of channels as: newsletter, polls, meetings, questionaries, leaders conversations, active listening and advicing, contrast with marketing and results KPI's, as well as intracomm systems.Developing and nurturing Brand Identity & Guidelines, including brand’s core values, vision and mission, tone of voice, visual identity guidelines and other key messaging components, together with key internal stakeholders and managers.Managing the Reputation Crisis and Information Crisis, supportting the creation of contingency plans across while undertaking haters and crossed missinfomration attacks, guiding both brand and persons in the process. Show less
  • Arkania Industrial A.I.
    Marketing Communications Manager
    Arkania Industrial A.I. Jan 2022 - Jul 2024
    Estonia
  • Uniquen
    Marketing Communications Assistant
    Uniquen May 2021 - Jun 2022
    Ireland
    Head of Customer campaigns and Head of Design for an Irish Startup that seeks to highlight the value of non-famous personalities; providing a space for them to interact with their followers, followers, and consumers, while promoting a space to offer their capabilities via Masterclasses, Unique Objects, Auctions, Online Meetings, and Courses.As Head of Design and Senior Designer, I've crafted captivating and effective designs, consistently surpassing client expectations and strengthening… Show more Head of Customer campaigns and Head of Design for an Irish Startup that seeks to highlight the value of non-famous personalities; providing a space for them to interact with their followers, followers, and consumers, while promoting a space to offer their capabilities via Masterclasses, Unique Objects, Auctions, Online Meetings, and Courses.As Head of Design and Senior Designer, I've crafted captivating and effective designs, consistently surpassing client expectations and strengthening the brand identity from scratch. My leadership in art direction has ensured a high standard of design work while proficiently managing multiple projects to meet deadlines and budget constraints. My adeptness in client communication and collaboration with cross-functional teams and outsorucing agencies has fostered cohesive design solutions. With expertise in typography, branding, content and digital design, and the use of industry-standard software plus AI, I've maintained precision and consistency in all design elements. Show less
  • Ecs (European Communication School)
    Corporate Communications Teacher
    Ecs (European Communication School) Oct 2017 - Aug 2020
    Barcelona Area, Spain
    Being one of the best professional education institutions in Europe in Communication and Advertising, I was a professor of Strategic Communication, as well as a jury for final exams for the student's graduation.Teaching general concepts of Corporate Communication from Identity to Image.A jury on the final exam's presentation.
  • Cmi Centre Medic Integral
    Marketing Communications Assistant
    Cmi Centre Medic Integral May 2019 - Jun 2020
    Barcelona
    Development of communication and internal dissemination pieces between professionals and patients.Adequacy of communication to the objectives and guidelines of the center's corporate culture.Design of all the Communication and promotion pieces of the Brand for several purposes: Branding, internal communications, commercial communications, digital communications, services explanation, folders and tutorials,treatments graphic material, brand redesign and brand guidelines, multimedias.
  • Espri Protocolo
    Communications Teacher
    Espri Protocolo Sep 2018 - May 2019
    Barcelona Area, Spain
    Teaching Concepts and general notions of Communication Technologies and application of the strategies of events and institutional relationships from the management of the personal brand in the new communication trends.
  • Napsys A.I Laboratory
    Marketing Communications Assistant
    Napsys A.I Laboratory Jan 2017 - Jan 2019
    Greater Buenos Aires, Argentina
    Consultant and director of communication strategy for the definition of macro and micro identity concepts in the world's top 5 company in applied Artificial Intelligence.- Construction of brand identity for the company and its services / software.- Segmentation of users and consumers for B2C and B2B channels.- Spheres of competitors and strategic allies together with investment speeches.- Direction of syntactic and semantic communications according to the usability of the… Show more Consultant and director of communication strategy for the definition of macro and micro identity concepts in the world's top 5 company in applied Artificial Intelligence.- Construction of brand identity for the company and its services / software.- Segmentation of users and consumers for B2C and B2B channels.- Spheres of competitors and strategic allies together with investment speeches.- Direction of syntactic and semantic communications according to the usability of the software.- Analysis of Consumer Journey and UX / UI for the different applications of the programs in the applicant companies.- Graphic design of Branding, product brands, UI of the software as well as all of the corporate needs.- Naming and slogan structure as well as content creation for the presentations, investors pitch decks, stakeholders communications and in-software content.📌Strategic partner of T-Systems📌In direct collaboration with IAFIS📌In direct collaboration with IDEMIA📌In direct collaboration with MTHINXS and VIAGENTS Show less
  • Macher It
    Brand Communications Consultant
    Macher It Sep 2016 - Jan 2018
    Neuquén Province, Argentina
    Consultancy in strategic communication, definition of core concepts, guidelines for brand strategies, consumer code study of different consumer audiences, definition of visual and semantic corporate manuals.Also, analysis of benchmark competence according to marketing plans, information control management and holistic communication plans in specific and annual periods.Definition of Consumer Journey for clients, main barriers and opportunities.Semantic, syntactic and… Show more Consultancy in strategic communication, definition of core concepts, guidelines for brand strategies, consumer code study of different consumer audiences, definition of visual and semantic corporate manuals.Also, analysis of benchmark competence according to marketing plans, information control management and holistic communication plans in specific and annual periods.Definition of Consumer Journey for clients, main barriers and opportunities.Semantic, syntactic and pragmatic development of the brand's global strategy towards the market. Show less
  • Hello Lola
    Strategic Planner
    Hello Lola Jan 2015 - Feb 2016
    Barcelona Area, Spain
    Strategy assistant in Planning, working for SEAT, Jack Daniel's, La Caixa, Amstel, Buckler, among others. My contribution was the integration of the planning with the corporate identity, adhering knowledge of branding and with a deep sense of the analysis of the information for the next production of reports and resolutive strategies.
  • Inv Instituto Nacional De Vitivinicultura
    Strategic Planner And Graphic Designer
    Inv Instituto Nacional De Vitivinicultura Jun 2014 - Jan 2015
    Av. San Martín 430 Ciudad - Mendoza - Argentina
    Responsible for visual strategy for communication campaigns at institutional level in provincial and national sectors. Contribution to communication campaigns in different INV action programs. Control of originals for printing. Editorial design of institutional bimonthly magazine.
  • A+ Positivo
    Graphic Designer
    A+ Positivo Jun 2013 - Jan 2014
    Godoy Cruz - Mendoza
    Analysis of advertising and branding strategies. Responsible for the design of communication plans and identity analysis for companies. Design of specific pieces under strategy brief. Community Manager accounts according to specific advertising campaigns.
  • Común Adv Publicidad Y Comunicación
    Graphic Design Manager
    Común Adv Publicidad Y Comunicación Jun 2012 - Jun 2013
    Provincia De Mendoza, Argentina
    Graphic Designer, Creation of pieces and advertising campaigns, generation of basic identity systems, generation of multimedia pieces, generation of advertising campaigns of email-marketing and social networks. Generation of promotion systems.
  • Contigo Microfinanzas
    Marketing Communication Assistant
    Contigo Microfinanzas Aug 2012 - Jan 2013
    Graphic implementation control of Identity.Generation of advertising and informative graphic campaigns.Generation of identity system according to brand manual.Graphic support to marketing campaigns, for social events, social media, email marketing, internal communication, channeling, etc.Generation of advertising, informative, instructive pieces, both institutional and specific to each activity and / or event.

Federico D. Skills

Publicidad Redes Sociales Photoshop Microsoft Office Comunicaciones De Marketing Illustrator Corporate Identity Identidad Corporativa Corporate Branding Multimedia Negotiation Graphic Design English Strategic Planning Marketing Digital Logo Design Powerpoint Marca Corporativa Marketing Communications After Effects Online Advertising Estrategia Empresarial Estrategia Digital Comunicaciones Empresariales Estrategia Plan De Marketing Trabajo En Equipo Experiencia De Usuario Marketing Online Arquitectura De Marca Consultor De Redes Sociales Marca E Identidad Comportamiento Del Consumidor Desarrollo De Marca Microsoft Excel Estrategia De Marca Sound Design Publicidad En Internet

Federico D. Education Details

Frequently Asked Questions about Federico D.

What company does Federico D. work for?

Federico D. works for Arkania Industrial A.i.

What is Federico D.'s role at the current company?

Federico D.'s current role is Co-Founder and Brand Director.

What schools did Federico D. attend?

Federico D. attended Eneb - Business Studies Barcelona, National Cuyo University, Esade, Lisa Institute, Constanza Business And Protocol School, European Quality Formación, European Quality Formación, Cegui Guitar Studies Centre.

What skills is Federico D. known for?

Federico D. has skills like Publicidad, Redes Sociales, Photoshop, Microsoft Office, Comunicaciones De Marketing, Illustrator, Corporate Identity, Identidad Corporativa, Corporate Branding, Multimedia, Negotiation, Graphic Design.

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