With over 15 years of marketing experience in various CPG, wine and spirits, and beauty industries, I am a results-driven leader who has consistently delivered profitable growth and exceptional brand performance. I am passionate about creating and enhancing categories with an omnichannel lens, from social media, sponsorship, digital commerce, and in-store activation.As the Vice President Marketing at Bodyglide, a company that produces anti-chafing products for athletes and active people, I leverage my expertise in developing and implementing comprehensive omnichannel retail strategies, along with fostering a digital-first mindset to optimize consumer and shopper experiences. I also use data and analytics and consumer and shopper insights to provide strategic input in guiding product roadmap decisions. Additionally, I am skilled at managing budget efficiencies, ROI strategies, and mentoring and leading diverse, global high-performing teams and agencies while developing top talent for future leadership positions.