Dionne A. Ferguson Email & Phone Number

Miami-Dade County, Florida, United States

Develop and execute comprehensive event strategies aligned with business objectivesEstablish and maintain data tracking systems to measure event successManage a team of event professionals to ensure high standards of quality and productivityManage and track event budgets to align with departmental goalsPrimary point of contact for internal and external.

Hollywood, Florida, United States

Led the sales team, achieving a 15% increase in group bookings through targeted outreach and personalized sales strategies resulting in $589K in event revenue.Developed strong relationships with clients, resulting in a 20% increase in repeat business and high customer satisfaction levels.Coordinated with marketing to create and execute promotional events.

Miami, Florida, United States

Managed customer expectations by clarifying needs, identifying options, and recommending products and servicesResolved inquiries to consistently meet performance benchmarksTrained new employees on processes to promote productivity team-wideCorresponded with service department team members to build and implement successful solutions to customer.

Fort Lauderdale, Florida, United States

Collaborated with venue management to coordinate event schedules and logisticsNegotiated contracts with vendors and venues to optimize profitabilityCultivated new business opportunities and maintained client relationships through sales calls, networking, and social media marketingExpanded and managed territories in Cypress Creek, FTL and Las Olas, FTL.

Miami/Fort Lauderdale Area

Captured new catering sales worth upwards of $200K within our first yearExceeded sales targets through effective marketing and negotiation strategiesIdentified new markets for penetration by researching potential customers' buying habitsManaged and created a CRM system to track sales activity, manage customer relationships, and improve sales processes.

Pembroke Pines, FL.

Determined root cause of performance trends and developed process improvement plans which targeted assurance in safety, health, quality and customer satisfaction. Developed and implemented strategies to enhance team performance, improve processes and increase efficiency. Built revenue by delivering innovative catering services, leading region in catering.

Greater New York City Area

Restaurant Manager 03/2015 - 09/2017Optimized profits by controlling food, beverage and labor costs daily. Performed checkouts of servers and bartenders to ensure that all tickets were accounted for. Assessed operational performance to measure compliance with regulatory, industry and brand standards. Exhibited thorough knowledge of foods, beverages.

Greater New York City Area

Managed front desk operations, instructors and receptionists.Ensured curriculum and documents are in compliance with NYS Dept. of Education’s rules and regulations.Promoted sales of in-house product, seminars, and guest bartending.Maintained New York -14th Street Location Branding - T-Shirts, 1-800-Bartend bottles, Flyers, etc.Conducted abridged mixology.

767 Fifth Avenue, New York, NY 10153

Assisted Director and Vice President of EL Visual Merchandising with major in-house merchandising set ups for retailer visits including Macy’s, Dillard’s, and Bloomingdale’s.Interacted with Senior Management to coordinate visits between marketing staff and guest designer collaboration retailers which include Michael Kors, Lily Pulitzer, and Coach.Managed.

11 Penn Plaza, New York, NY

COSMETICS – Merchandise AnalystResponsible for tracking 15 Macy’s Beautiful Planet Organic / “Green –Friendly” shops.Tracked Branded Color & Treatment GWP (Gift with purchase), GWV (Gift with Visit) and Bonus events.Established best practices for sales growth.Created Color & Treatment / Private Brand Key Item Reports. MEN’S – Merchandise AnalystManaged.

767 Fifth Avenue, New York, NY 10153

*Managed all business activities of senior marketing executive relating to both major product lines.*Interacted with executives to ensure effortless opening of Jo Malone doors.*Generated regular department finance reports.*Completed all administrative duties including but not inclusive of: answering phones, scheduling meetings, securing conference rooms.