Dionne A. Ferguson Email & Phone Number

Miami-Dade County, Florida, United States

Develop and execute comprehensive event strategies aligned with business objectivesEstablish and maintain data tracking systems to measure event successManage a team of event professionals to ensure high standards of quality and productivityManage and track event budgets to align with departmental goalsPrimary point of contact for internal and external clients, ensuring effective communication and alignment with event goals

Hollywood, Florida, United States

Led the sales team, achieving a 15% increase in group bookings through targeted outreach and personalized sales strategies resulting in $589K in event revenue.Developed strong relationships with clients, resulting in a 20% increase in repeat business and high customer satisfaction levels.Coordinated with marketing to create and execute promotional events, enhancing brand visibility and generating new business.Provided strategic insights to management on customer preferences and market trends, contributing to overall sales and service improvements.Attended and chaired community events and executive committee meetings making it possible to interact with decision-makers and company CEO's.Reviewed and evaluated prospect data and lead generation techniques to identify new sales opportunities

Miami, Florida, United States

Managed customer expectations by clarifying needs, identifying options, and recommending products and servicesResolved inquiries to consistently meet performance benchmarksTrained new employees on processes to promote productivity team-wideCorresponded with service department team members to build and implement successful solutions to customer problemsCultivated impactful relationships with customers and drove business development by delivering product knowledgeImplemented strategies to improve team performance and meet KPIs

Fort Lauderdale, Florida, United States

Collaborated with venue management to coordinate event schedules and logisticsNegotiated contracts with vendors and venues to optimize profitabilityCultivated new business opportunities and maintained client relationships through sales calls, networking, and social media marketingExpanded and managed territories in Cypress Creek, FTL and Las Olas, FTL during challenging timesActively researched market trends and competitor strategies to stay ahead of industry developmentsFostered positive relationships with various departments to ensure excellent guest service and promote organizational programs

Miami/Fort Lauderdale Area

Captured new catering sales worth upwards of $200K within our first yearExceeded sales targets through effective marketing and negotiation strategiesIdentified new markets for penetration by researching potential customers' buying habitsManaged and created a CRM system to track sales activity, manage customer relationships, and improve sales processes, resulting in a 15% improvement in customer retention.Created and implemented targeted marketing campaigns, which led to a 20% increase in leads and conversions.Managed event planning and execution, organizing service demonstrations to drive brand awareness and sales.Collaborated with Regional Directors to brainstorm new marketing campaignsChampioned 100% guest satisfaction and built revenue through innovative catering services

Pembroke Pines, Fl.

Determined root cause of performance trends and developed process improvement plans which targeted assurance in safety, health, quality and customer satisfaction. Developed and implemented strategies to enhance team performance, improve processes and increase efficiency. Built revenue by delivering innovative catering services, leading region in catering sales.Lead and inspired hospitality by ensuring guest satisfaction - tracked daily via Service Management Group 360 (OSAT).Responsible for developing, encouraging, and modeling a fun, positive and professional work environment.Managed all FOH cashier and support employees and reduce labor when necessary. Knowledge of systems (NBO, Aloha, EDC, OLO, etc.), methods and processes that contribute to great execution.

Greater New York City Area

Restaurant Manager 03/2015 - 09/2017Optimized profits by controlling food, beverage and labor costs daily. Performed checkouts of servers and bartenders to ensure that all tickets were accounted for. Assessed operational performance to measure compliance with regulatory, industry and brand standards. Exhibited thorough knowledge of foods, beverages, supervisory duties, service techniques, and guest interactions. Developed and maintained exceptional customer service standards.

Greater New York City Area

Managed front desk operations, instructors and receptionists.Ensured curriculum and documents are in compliance with NYS Dept. of Education’s rules and regulations.Promoted sales of in-house product, seminars, and guest bartending.Maintained New York -14th Street Location Branding - T-Shirts, 1-800-Bartend bottles, Flyers, etc.Conducted abridged mixology courses to all incoming prospects. Assisted current students and alumni with resume building and job placement.

767 Fifth Avenue, New York, Ny 10153

Assisted Director and Vice President of EL Visual Merchandising with major in-house merchandising set ups for retailer visits including Macy’s, Dillard’s, and Bloomingdale’s.Interacted with Senior Management to coordinate visits between marketing staff and guest designer collaboration retailers which include Michael Kors, Lily Pulitzer, and Coach.Managed departmental comp and no charge budget; anniversary charges each fiscal.Assisted Director and Manager of Holiday Promotions and Skincare with bi-annual comp turnover for photography.Captured new skincare, holiday, pink ribbon, and metals and solids program quantities from domestic and international markets and turn over components requested.Liaison between Creative Department and Promotions Marketing Department setting critical deadlines for program photography necessary for speech, major regional meetings, and Co-Op Advertising.Managed various aspects of bi-annual regional meetings including: ordering, compiling, and shipping attendee gifts, meeting room visual displays, and creating upper management binders.Processed and tracked invoices of preferred vendors.Retrieved product codes and standard cost for existing SKUs.

11 Penn Plaza, New York, Ny

COSMETICS – Merchandise AnalystResponsible for tracking 15 Macy’s Beautiful Planet Organic / “Green –Friendly” shops.Tracked Branded Color & Treatment GWP (Gift with purchase), GWV (Gift with Visit) and Bonus events.Established best practices for sales growth.Created Color & Treatment / Private Brand Key Item Reports. MEN’S – Merchandise AnalystManaged Private Brand portion of monthly Best Sellers recap distributed to divisional DMM’s & GMM’s.Updated monthly EDI Recaps for Men’s Tailored Team and ROF reports for Men’s Shoe Team.HOME – Capital Projects AssistantMaintained capital submittal status.Tracked the progress of new shops and expansions for Luggage, Tabletop, Bridal Shops and Hotel – a Luxury line exclusive to Macy’s.Revised costs of fixtures and bath expansions for Hotel - a Luxury line exclusive to Macy’s.

767 Fifth Avenue, New York, Ny 10153

*Managed all business activities of senior marketing executive relating to both major product lines.*Interacted with executives to ensure effortless opening of Jo Malone doors.*Generated regular department finance reports.*Completed all administrative duties including but not inclusive of: answering phones, scheduling meetings, securing conference rooms, arranging travel, restocking office supplies, etc.