Dionne Hoe Email & Phone Number

Singapore

Singapore

Singapore

Singapore

+ Executed and coordinated trade marketing and digital/social marketing projects.+ Assisted in developing marketing campaigns at a regional level for 5 SEA countries and ANZ.+ Researched market trends, demographics, pricing strategies, and other relevant information to help in developing marketing plans.+ Managed and executed paid advertisement campaigns on Facebook, Instagram and Tik Tok. + Defined advertisement KPIs and measured the success of digital campaigns. Analysed campaign results and gave recommendations to optimize results. + Responsible for online and offline brand partnerships.+ Planned, managed, and published social media content, taking the demographics of the country into account.+ Designed product information and assets for in-store and online launches and promotions.

Singapore

Account/Client management and Servicing + Responsible for pitching ideas to clients after understanding their vision, requirements and budget+ Managed projects from start to finish (Brainstorming, Ideation, Site Visits, Execution) Marketing and PR+ Established good and close working relationships with hotel managers, restaurant managers, drivers from logistic companies, other wedding vendors (eg.florists, balloon artists, photographers, wedding planners etc)+ Participated in wedding shows, styled shoots and workshops to raise brand awarenessResearch and Development + In charge of Research and Development for Business Growth, studying and understanding the trends in the wedding industry in order to come up with up-to-date ideas and products+ Spearheaded the development of new products exclusive to the company and marketed it through various online and offline platforms Design and Craft+ Designed props, backdrops, decks using illustrator and photoshop+ Explored different materials and mediums, went through trial and errors to determine the best material to build the props needed + Strategically sourced and purchased props online and during overseas trips as they could not be found locally

Singapore

+ Responsible for conceiving and implementing concepts, guidelines and strategies for projects and overseeing them to completion (Brand portfolio: Hada Labo and Sunplay)+ Translated marketing objectives into clear social media strategies+ Created social media content calendars and distributed copy for brand's social media pages+ Briefed, executed content and project managed internal and external resources. Worked closely with Initiative, the client's digital media agency and coordinated with Ruto Social’s in-house designer to create digital assets according to guidelines given+ Identified and reached out to key KOLs for PR seeding and paid engagement

Singapore

+ Main Luxury & niche fragrance portfolio: Diptyque and Byredo. Supported other niche fragrance, skincare and cosmetic brands as well+ Developed and successfully executed online campaigns + Responsible for giving art directions in digital asset creation and adapting creatives onto different digital and social platforms (Escential’s website, EDM,FB and Instagram) + Coordinated new product launches: Events, trade promotions, product sampling, PR and consumer events to drive retail sales+ Fostered close working relationship with external stakeholders including brand principals, media, PR agencies, retailers, event production companies and channel partners

+ Worked closely with the in-house production team and providing ideas and direction for shoots+ Identified emerging behavior and trends on social channels+ Analyzed and recommended areas of improvement, expansion and refinement

+ Managed CHARLES & KEITH’s social media platforms (Instagram, Facebook and Twitter) and was responsible for social media strategy and content creation+ Conducted research and development for brand and growth in digital platforms (Adopting the latest digital updates and roll-outs on various platforms. Ad buying for YouTube, Facebook and Instagram)+ Maintained and built relationships with KOLs+ Worked closely with internal cross-functional departments such as the ecommerce and graphic design team to create content for the website and marketing deliverables

+ Responsible for the execution of In-House marketing collaterals (EDMs, Social Media posts, Web Banners)+ Participated in ad-hoc projects such as design proposal for magazine layout, proposal for a fashion booklet+ Attended colour checks at printing companies, ensuring that final printed projects are of high quality standards and meeting defined deadlines