Manage a paid media budget of up to $100,000/month across Facebook, Google Ads, and TikTok.Analyze campaign performance both in-platform, and via Triple Whale attribution product.Manage Shopify site, including editing theme code, creating discount/promos, and using user/product analytics toinform digital campaign strategy.Use Klaviyo triggers and flows to assist in creation of email campaigns/cadences. Creating and exporting CRM audiences for Google remarketing and Facebook Ads.Daily usage of Instapage to create landing pages and landing page experiments via A/B tests and CRO for use in digital media campaigns.

Managed a social budget of over $5,000,000/month across Facebook, Snapchat, Pinterest, and TikTok.Led the development of strategies at all levels including social platform, account structure, campaign, bidding, audience, placement, ad unit, and landing page.Owned activation from campaign creation to QA and ultimately launch.Managed day-to-day social budget pacing and optimization of up to $200k/day in spend. Analyzed performance across social platforms to uncover opportunities to drive incremental growth.Ensured a successful relationship with cross functional business partners including line-of-business, creative, and marketing analytics teams.Drove channel innovation that aligns with business objectives.Generated weekly, monthly and quarterly performance reports and dashboards.

Managed Paid Social accounts (Meta ads + LinkedIn ads) for B2B SaaS company, driving quality leads and traffic to the Showpad site. Used Google Analytics to measure campaign success and deploy learnings to further social ad campaigns.

Worked as part of the consumer digital web team, managing all of the company's direct-to-consumer paid social channels. Part of a team that generated $100,000,000 in revenue in 2020.Managed a spend of up to $300,000 a month on Facebook, Instagram, Twitter, Snapchat, and Pinterest.Assisted with display advertising: Prospecting and Remarketing with vendors such as: Steelhouse, Criteo, YieldMo, MightyHive (DBM), and Google (GDN) as well as tracked effectiveness of campaigns in DCM. Native advertising with Taboola, Keywee, and Sharethrough.Managed SEO on the Rosetta Stone Wordpress blog (rosettastone.com/blog). Diagnosing site errors with inbound/outbound linking, meta descriptions, image optimization, keyword research. Assisted with site SEO for rosettastone.com along with the SEM Manager using tools Brightedge, SEMrush, and Moz. Worked with Kochava and Braze to measure and track the performance of app install campaigns of Rosetta Stone's app. Worked with Google and Bing Merchant Centers to create and manage Product Listing Ads for both.

ConnellyWorks is an independent marketing agency that provides PR, marketing communications, and event services for over 15 clientsServed as digital marketing liaison between PR, marketing, and events teams to serve our clientsManaged Drupal website for multiple clients Managed email marketing list of over 7,000 recipients on Benchmark ESPLed graphic design efforts of email, website, and event contentCreated registration sites for government and industry events in Swoogo Event Management SuiteOversaw SEO management of client and company websites

Developed and executed social media strategies that achieved audience growth, engagement and increased sales by identifying & analyzing issues, patterns, & trends from social analyticsProvided day-to-day management & social listening oversight for all channelsAs the leader of online customer service, engaged with and delighted those who complimented or complainedDeveloped and disseminated engaging editorial content in accordance with brand standardsServed as the “Digital Voice of the Brand”Engaged with digital audiencesGenerated buzz through social media & influenced marketing campaignsCollaborated & served as a social media expert within cross-functional teamsCollaborated closely with the web team to integrate digital & social media presencesManaged the execution of innovative social initiativesAnalyzed, reviewed, & reported on effectiveness of all social media campaignsCreated monthly content calendarsHelped coordinate national promotionsManaged various marketing initiatives and responsibilitiesHands-on involvement in carrying out a variety of local marketing logistics and eventsResponsible for managing fulfillment of contest prizes, donation certificates and other materials as needed and approvedHelped to design the Elevation Burger Mobile App (UX, UI, Reward levels, member tiers, integration with social media and in-restaurant POS system).Elevation Burger named "250 Must Follow Twitter Feeds" by Huffington PostElevation Burger named "25 Best Restaurant Brands under 25 Locations Social Media" by RestaurantMarketing.com

Hired on after an internship phase to work closely with the CEO and PR Team to develop and implement earned media campaigns to drive the positioning of uKnow as a premier technology platform for today’s digital familyCreated and edited website and all marketing content, including press releases, articles, white papers, blog posts, and eBooks Produced, edited and uploaded marketing videos and infographics to YouTube and the uKnow website; using Adobe After Effects, Final Cut Pro, InDesign, and PhotoshopSupported social media initiatives including Facebook, Twitter, Instagram, Pinterest, LinkedIn, and a Hubspot blogBuilt up Facebook, Twitter and other social media likes and engagementMonitored Facebook and website analytics (SEO) through Google Webmaster, Evergage, and GeckoboardCultivated relationships with targeted media contactsDrove lead generation and registration in the uKnowKids.com products, as well as investor and partner interest and engagementContributed to the communication with, and management of, the parental advisory boardResponded to relevant news stories, via social media sites, and email outreach

At Just for Kids we’ll help your child build confidence through achievement. Whether it’s kicking a soccer ball or hitting a tee ball every success is cheered. By teaching sports in a nurturing environment, we bring out the super star in your child and show them how to achieve both on and off the field.Worked with kids aged 2 ½ to 4 years old Supervised class sizes of 17-20 childrenWorked with parents of prospective children in order to generate more businessTaught kids the basics of exercise and manners

Trained intramural soccer team in sport and lead twice-weekly practicesAccompanied team and co-coach during games both at AU and other campuses around the countryTurned around team that had won only two games in two years to a point where they ranked in regions top five teams by the end of first academic year as coach

Participated in daily four hour practice sessions and competed with other schools in twice-weekly games, while maintaining a high GPA