• Planning and forecasting quarterly budget and ROAS for marketing promotion related activities.• Responsible to maintain accurate ROAS performance through analysis, recommendations and corrective actions.• Lead the promotion team strategy & operations for big campaigns (e.g Double Date and Payday), and strategic initiatives.• Innovate and execute new promotion strategies to achieve business targets.• Engage with key stakeholders to align promotional budgets with business priorities.• Develop & refine automated reporting and operational tools for consistent results.Lead the campaign and promotion team strategy & operations for campaigns (e.g Double Date and Payday), and strategic initiatives.

• Lead the Campaign Insight team, ensuring data performance for 10+ campaigns is available, accurate, and well-structured.• Research regional market, focusing on assortment, price competitiveness, strengths, and areas for improvement.• Provide data-driven recommendations to the operations team to support seller growth.• Monitor regional performance to drive demand (buyers) and supply (sellers), particularly during campaigns.• Develop automated reporting and operational tools for teams using Google Query and Google Script.Enhance product submission quality for campaigns in line with current trends.

• Developed Murah Lebay, a price competitiveness campaign that provide cheapest product price for users, achieving 3x sales conversion uplift for participating sellers.• Launched Diskon Brand Populer, a GMV focused campaign that provides best deals high value products, achieved ~5x GMV uplift for featured products.• Collaborated with Business Intelligence team to handle data related needs in Double Date Big Campaign (e.g 9.9 & 10.10 Big Campaign)• Managed end-to-end projects, from planning and execution to evaluation by fostering strong relationship between stakeholders, and coordinating cross-departments efforts.• Conducted in-depth research to initiate Strategic Projects aligned to business needs.• Gather requirements from campaign & category teams, working with Product or Business Intelligence team to build function that improve performance and scale the business.

• Leading Flash Sale Electronic Category team, ensuring electronic assortment quality, stock to achieve performance target in Flash Sale.• Leading Flash Sale Seller Nomination team, managing 50k+ sellers every week to drive their exposure and order through Flash Sale.• Leading Shopee Serba 10RB Campaign, providing best products to generate traffic and ShopeePay user acquistion.• Improving E2E flow campaign operational activities such as:- Creating an automated tools using Google Query & Google Script, lead to a 100% productivity increase.- Demand forecasting tool for Flash Sale campaign, resulting ~80% Stock out Ratio on average.

Evaluating online web content with detailed criteria.

• Effectively manage & control budget of digital ads campaign (Facebook and Google Ads)• Continuously analyze & tweak the Ads setup to have best results by doing A/B Testing.• Successfully create content to match with target market by research their consumer behavior.

• Deliver practicable recommendation to control product quality using Six Sigma method.• Optimizing production workflow to meet excellent product quality in the right time.

Succeeded taught 16 students learning their Java NetBeans understanding.