Dipa Mukherjee Email & Phone Number

Ahmedabad, Gujarat, India

• Spearheaded the development of the Bengali news division of the Lokal mobile app from scratch.• Contributed as a Bengali news Sub-editor for national, entertainment, and feature news. • Performed transcription and translation assignments for the development of the app interface. • Researched and analyzed national, international, and state-level news from websites, drafted news articles, and proofread and published news content on the API.• Developed captivating news headlines, push notification titles and breaking news to increase application traffic.• Provided updated classified job posts, and local info posts daily.• Consistently achieved a daily target of publishing forty news articles.• Daily tracking of performance metrics like User CTR (click-to-reach), DAU (daily active users), MAU (monthly active users), CTA (call to action), PN Session, and Bounce rate. • Conducted detailed onboarding and app-related training for new joiners in the team.• Proficient in Web search, Internet applications, and MS Office.

Kolkata, West Bengal, India

- Actively liaised with reporters for gathering news on daily political events.- Independently developed and posted political news content and editorial copies on organization Facebook and Twitter handles.- Drafted appropriate headline and SEO for news content to enhance online discovery.- Proof read website content to remove spelling mistakes and grammatical errors.- Developed ability to turn around breaking news and respond quickly to the fast-paced news environment in consultation with the senior editorial team.- Consistently achieved daily target of publishing around 15 news copies.

Kolkata, West Bengal, India

- Integral member of sub editorial team for organizational District news desk.- Actively coordinated with district correspondents to assemble information on daily incidents in a timely fashion.- Responsible for writing, editing and filtering content to create the final news package in adherence to house rules.- Created news headlines, picture captions and story summaries. Formatted and placed news-specific photographs appropriately within features.- Edited copies for various lengths and adhered to platform-specific guidelines.- Proof read copies for factual accuracy and adherence to copyright laws.- Implemented SEO and tagging standards for enhancing discovery.- Covered various public events like Durga Puja in the field.- Actively participated in writing and publishing political news content during the 2019 Lok Sabha Election

Kolkata, West Bengal, India

- Contributed actively as Sub-editor & Reporter in the Feature and Entertainment desk.- Covered various events and prepared feature stories in the fields of entertainment, health, technology, business, fashion and women empowerment.- Responsible for written content, graphics, and page layout designing for the entire feature and entertainment page.- Adjusted content size of news reports as per publishing requirement.

Kolkata, West Bengal, India

- Contributed in the role of Content editor and bulletin producer in the National & District desk.- Responsible for the end-to-end execution of special program named “Off-track”.

Kolkata, West Bengal, India

- Contributed in the role of Copy editor in the National & District desk. - Responsibilities included developing news content after checking facts with the sources, producing news bulletin. - Created script for Anchor Voice Over (AVO). Developed and packaged stories.- Coordinated with video editor for story broadcasting.

Education record

Post Graduation, Communication And Media Studies

- Have been part of college news bulletin project (NIMD News). - Have worked on a documentary film making on Chhau(dance) for college.

Bachelor Of Arts - Ba, History (Honors)

Education record