Diana P. Rojas Email & Phone Number

Boca Raton, Florida, United States

Boca Raton, Florida, United States

24/7 Software is a leading provider of operations management software solutions for operations centers, including commercial properties, corporate, sports, and public entertainment venues. The company's solutions are implemented in over 80% of North America's four major sports leagues. Many of the largest music festivals, corporate, and major events such as the Super Bowl, College Football Championship Game, World Series, NBA Finals, FIFA tournaments, and the Kentucky Derby have utilized 24/7 Software solutions.24/7 Software's international customers include The O2 Arena in London, Lord's Cricket Ground in London, and Melbourne & Olympic Parks in Australia. 24/7 Software is also used by other leading organizations, including corporations, convention centers, shopping malls, amusement parks, and airports.• Develop creative ideas for experiences based on marketing strategy, messaging, and program objectives and oversee all event planning, especially 24/7 Software's Annual User Conference• Listen, learn, and source insights that take the brand to unique places while being a student of our customers, trends, competitors, and culture to monitor strengths, weaknesses, and opportunities• Function as a thought leader with significant knowledge of all aspects of our platform, including techniques to engage and excite 24/7 Software's community• Set new standards around community and experimental marketing in the leisure, sports, and entertainment industry

Miami-Fort Lauderdale Area

We Crush Events manages and executes hundreds of events, both in-person and virtual for some of the top corporations across the globe.· Responsible for individual account management and sales contributions, as well as operational tasks as delegated by leadership.· Prospecting and recruiting clients· Produce full-scale events from start to finish, both virtual and in-person· Meeting quarterly sales and revenue goals, negotiating with venues/vendors, manage client budgets, and day of event management · Operational tasks like recruiting, new hire training, and internal process management· Contribute to We Crush Event's growth and expansion plans

Fort Lauderdale, Florida, United States

Responsible for many of the world's most renowned brands including Montecristo, Romeo y Julieta, H. Upmann, and Trinidad, Altadis U.S.A. has been crafting great cigars since 1918.Over the years, Altadis U.S.A. has grown into one of the largest cigar companies in the world and has gained access to the finest tobacco leaves from growers worldwide. · Day to day product planning, brand development, and P&L management with agency partners, product capability team, and manufacturing facilities· Develop creative briefs and participate in the presentations of go-to market initiatives for the sales team across the USA· Successfully collaborated in the development and launch of 4 new national products during the pandemic· Participate and lead brand events, whether in person or digitally, and support these with personal relationships and partnerships/sponsorships· PR outreach including management of media and influencer database, Print and online Radio Advertising, vendor relations, and billing· Achieved increased social media growth by partnering with industry top influencers· Work closely with agencies in the maintenance of company website site including graphic design, photography, copy, and layout· Aid Legal Department on marketing trademark renewals by providing support with required specimens

Miami/Fort Lauderdale Area

· Responsible for the implementation and production of annual fundraising galas including vendor relationships, budgeting, and event logistic elements within time limits· Support local major donors, members of the Board of Directors, corporate & foundation donors to achieve the success of chapter fundraising events capitalizing on opportunities to grow existing relationships· Negotiate and review contracts prior to closing deals for catering, entertainment, event location, etc.· Monitor event outcomes, revenue & expenses, and make recommendations for improvements· Responsible for the collection of RSVPs and special guest management ensuring customer satisfaction· Assign and provide volunteers support and coordinate their activities. Hire, train, coach, counsel and evaluate performance· Proactively handle any arising issues and troubleshoot any emerging problems at events· Work with Communications and Marketing to develop event collateral materials and media outreach to promote and publicize event· Liable for invoicing, day-of-event donation processing, and outstanding post-event balances

Miami/Fort Lauderdale Area

· Single-handedly coordinated all annual trade-shows and events by planning and executing all related activities and logistics of show materials ensuring consistent branding· Obtained permits, secured venues, arranged hotel accommodations for a team of over 30 members, and planned annual sales dinners at high end, remote locations· Completed a variety of administrative tasks for the CEO, also member of the FL House of Representatives, including managing appointments, composing and preparing confidential correspondence, and arranging travel plans· Reported directly to CEO and worked in close conjunction with (but not limited to) Account Executives, Sales Executives, Legal Department, Warehouse Managers, and Customer Service Department to resolve issues· Led and oversaw product ordering through to completion while negotiating pricing and providing direction and guidance· Attended and created meeting reports while working with staff to ensure deliverables are met within established timetables· Created artwork and managed outsourced freelance designers in order to make rapid progress on marketing materials. Provided feedback to CEO and upper management while handling billing and building positive relationships· Coordinated and participated on sponsorship of fundraising events and non-profit in-kind donations· Built and maintained strong relationships with global vendors and industry leading publishers and agencies to accomplish common goals· Developed FDA Marketing Plan in collaboration with FDA Coordinator verifying information provided was accurate, applicable and compliant

· Engaged and interacted with a large audience of customers to create a demand for the brand at major events such as The Honda Classic, Arnold Palmer Invitational, Coconut Grove Arts Festival, Surfers for Autism, and numerous Football Games· Executed communication activities and promotional programs in accordance with event strategies working closely with sales, production and entertainment teams· Honed communication skills by interacting with a diverse population· Brand display setup and breakdown

MGI, INC.Turnkey Private Label manufacturing of:Color Cosmetics & Accessories Bath & Body Personal Care & TreatmentFragrance · Aided product development in terms of concept and design· Designed and coordinated completion of annual B2B trade show display· Identified, developed, and coordinated strategy to create brand awareness by engaging with popular Vloggers· Performed extensive market research of brand competition and new product lines to present to team members and clients· Input and proofread product ingredients provided by international manufacturers aligning with U.S. regulations and standards· Created collateral material for trade show such as brochures, video slides and presentations

Miami/Fort Lauderdale Area

Art Institute in-house Design Agency• Freelance work for the Inside Out Theatre Company, Inc. Chosen by client to design promotional pieces for youth play promoted by the Museum of Art of Fort Lauderdale after mock designs were presented by agency interns. (Nov. 2011)

Orlando, Florida Area

• Participated in WDW College Program • Merchandise intern at Emporium in Magic Kingdom

• Responsible for creating and maintaining legal case files by filing daily correspondence, attorney notes, legal research, and index pleadings• Other duties involved updating files and typing papers, letters or other documents requested by the lawyer or client• TranslationsLater became the Law Offices of Solkoff & Zellen P.A

Bachelor Of Science (B.S.), Advertising

Activities and Societies: AdFed of Greater Fort Lauderdale -- 422 Student Chapter of The Art Institute of Fort Lauderdale- American.

Associate In Arts, Design And Applied Arts

Activities and Societies: Phi Theta Kappa- Graduated with Honors - Honorable Mention "Rebirth" (B/W Photography). Exposed at College's.