Dipak Rane Email & Phone Number

India

Led marketing efforts across CLM, omnichannel marketing, and media buying, ensuring seamless campaign execution.Implemented gamification for HealthPlix EMR, increasing stable doctors by 7%, then launched the ‘Stable Doctor Push’ program, boosting the rate by 120%.Reduced doctor onboarding CAC by 17% through Referral Program, Self-Onboarding, and Project Jarvis, these new channels contributing 23% of total onboardings.Onboarded MoEngage, Mixpanel, and AppsFlyer, raising customer engagement by 12% and improving attribution accuracy by 7%.Built and mentored a high-performing marketing team, fostering efficiency and collaborative success.Presented and negotiated new brands, expanded business potential, and drove strategic positioning.Managed client relationships and promoted creative programs to enhance brand and customer connections.

Mumbai, Maharashtra, India

Defined and executed an end-to-end campaign framework, covering the onboarding journey, dormant user reactivation, lapse recovery, cart abandonment, and renewal strategies.Owned and delivered an organization wide study to define customer consumption behavior. A) Market research based – Tasteclusters, persona-based segments B) Usage based - Past behaviors, Lookalikes, recency-frequency segments

Mumbai, Maharashtra, India

Developed and executed a premium subscriber strategy with high-value recharges, AI/ML-driven micro-campaigns, and Tata Sky Binge, securing high-value customer segments.Led long-term recharge campaigns (6-12 months), boosting customer retention and driving a 19% increase in take rates.Launched AI/ML micro-campaigns targeting ARPU droppers, rechargers, and NPS efforts, reducing churn by 7% in metro areas.Seamlessly integrated Tata Sky Binge into the strategy, enhancing premium offerings and driving high-ARPU subscriber engagement.

Mumbai Area, India

Launched SAS-based Campaign Manager with real-time benefit delivery across 22 circles for VAS P2P and non-P2P products.Ran 80 lifecycle campaigns targeting revenue upgrades, churn prevention, and new acquisitions.Achieved monthly revenue uplift of ₹1.8 Cr for messaging and ₹2.5 Cr for non-messaging VAS in 8 circles.Introduced VAS-IRIS Segmentation in Bihar, Assam, and Northeast, resulting in a 140%, 24%, and 19% revenue increase, respectively.Implemented OBD optimization, reducing OBD volume by 23% and costs by 10% without impacting revenue.

Noida Area, India

Mumbai Area, India

Presales | Delivery Support | Competency Management(Enterprise Content Management - Document Imaging)

Executive Program, Advanced Programme In Ai-Powered Marketing

Data-Driven Marketing Decisions AIML Applications in Marketing Digital and Social Media Marketing using AIML Blockchain IoT, Virtual.

Pgdm Marketing, Marketing/Marketing Management, General, 7.22 Cgpa

Activities and Societies: E-Cell @ IMT Ghaziabad

B.E. (St. Francis Institute Of Technology, Borivali), Computer Engineering

Activities and Societies: CSI, IEEE, IRIS, MOSAIC