Dipali D. Email & Phone Number

Boston, MA, US

Greater Boston Area

- Perform thorough market research and competitive analysis to understand and effectively communicate the product value proposition- Managing the online presence of the brand- Conduct extensive UI/UX testing with clients to improve navigation and increased time on our product site- Develop clear and engaging content to differentiate the product in the.

Client - Ericsson, Inc., Piscataway, NJ- Liaised with the client to discuss and identify their advertising requirements- Strategic analysis of the client's objectives- Created a detailed research report to assist the client in producing a creative pitch for TED Talks

Greater Boston Area

- 13-week in-house course exploring the intersection of creativity, strategy and technology through a mix of lectures, collaborative working sessions and creative problem solving.- Topics covered include consumer segmenting and user-centric design to an ongoing exploration of trends and technology that are reshaping the marketing industry.- Portfolio.

Greater Boston Area

- Wrote blogs and additional content for the website- Managed day-to-day reactive and proactive communications across all key social media channels - Monitored and communicated key metrics and findings from Google Analytics- Created and updated marketing activities timeline sheet- Created marketing strategy deck- Created and sent promotional emails to.

Client - Cambridge Historical Tours, Cambridge, MA- Strategic analysis of client's objectives to achieve excellent creative work- Developed ideas and pinpointed business problems- Commissioned external qualitative and quantitative research- Evaluated campaign effectiveness- Wrote an extensive research report outlining the key findings and recommendations

Greater Boston Area

- Assisted in creating a strategic marketing plan for the online student-run publication- Developed social media content to connect with COM students and alumni

Dubai, United Arab Emirates

- Executed marketing activities across print, radio and digital channels - Assisted in preparing comprehensive marketing plans, briefs and presentations- Wrote English content for marketing campaigns and company material - Worked with the sales and operations teams to optimize marketing to meet targets - Developed and maintained strong agency/affiliate.

Dubai

- Responsible for creative communication for Radio 1 and Radio 2- Successfully scripted ads and trailers for popular brands such as KFC and Hilton - Edited and proofread marketing collateral- Worked closely with the sales and programming teams to ensure ads were on air as scheduled- Worked on content strategy for the company's social media websites

Sharjah

- Graded exam papers and projects of students- Assisted professor in her research work

Dubai

- Acting copywriter for two weeks (Copywriter on leave of absence) - Scripted trailers, commercial ads, press release, live reads, sweepers, RJ ads and show profiles- Drafted a press release which was later approved and published in the sister company’snewspaper, Gulf News- Updated social media websites such as Facebook and Twitter with content to promote.

Sharjah

- Assisted the professor in research work- Compiled case studies for professor’s website- Held presentations in class on a bi-weekly basis to assist classmates - Worked extensively on editing citations

Master Of Science (M.S.)

School Of Business Administration (Aacsb Accredited) Bba

All India Senior School Examination

All India Secondary School Examination