Consultant: Sages and Scientists Symposium 2024

Aid To Artisans creates opportunities for artisans around the world to build profitable businesses inspired by handmade traditions. They offer access to new markets, business training, eco-effective processes and design innovation through a network of partners to promote sustainable growth and community well-being. To expand and strengthen its worldwide leadership in craft sector development, Aid to Artisans (ATA) has joined Creative Learning, a Washington, DC-based non-profit organization dedicated to direct intercultural understanding and cooperation

Printique by Adorama, a creator-led digital platform that offers personalized memory-driven photo products and services for pro-photographers, pro-consumers, designers, creators, and D2C consumers. Results-driven marketing leader with a proven track record of success in driving growth and transforming digital ecommerce platforms into thriving lifestyle brands.Responsible for metrics driven product lifestyle marketing, growth, performance ads, email campaigns, creative art direction, graphic design and communication, brand style guide, in-house content creation, product merchandising.Building a creator-led community digital platform with personalized product & services with exceptional ability to tap into the needs of Pro-Consumers, Creators, and D2C customers, crafting innovative strategies to deliver seamless user experiences and foster brand loyalty.Performance Marketing, SEO, SEM, Affiliates, Referrals, Partnerships, Influencer Engagement, Collaborations, CRM, Social Media, Content, Creative, Brand, Growth Marketing.Integrated Media Planning, Strategy and Execution Managing full P&L and Revenue Growth

Formed in 2010, Terviva is a food and agriculture company that delivers tasty and nourishing plant-based food ingredients from the pongamia tree. We provide patented high-yielding trees and offer proprietary bean processing to create the world's most sustainable oil and protein food ingredients. Pongamia trees restore farmland to productive use, helping farmers feed people while taking care of the planet.

Integrated Marketing Head across all Fabindia brands: Fabindia, FabHOME, Fabessentials, FabNU, NUindian, Organic India, Fab CafeLead the marketing plan process across all touch points, working with domain experts across the organization to develop integrated, end-to-end marketing plans. This includes development of holistic marketing brief, insights and KPIs, ensuring proposed tactics and creative direction align with key goals and objectives, plan sell-in to all stakeholders, regular reviews and refinement, executional implementation and optimization, and analysis and reporting results to leadership. Manage the creation and implementation of multi-platform integrated marketing programs across all brand verticals including Content, Brand, CRM, Visual Merchandising, Social Media, Growth Marketing, Traditional & Digital Media, PR, Collaborations.Spearheaded loyalty membership growth from 1M to 5M, with 2M engaged users.Drive and execute an innovative digital and social media marketing strategy and tripled the social media community to over 2M.Recognized for utilizing diverse marketing methods including advertising campaigns, public relations, marketing communications, creator partnerships, social media, analytics and CRM email, sms & what’s app.Brand strategy and creative art direction towards high performance campaigns and storytelling across all platforms.Led the voice for the brand in earned media and established large media relationships with pan India publications and magazines.Developed and executed CSR program and conducted periodic program review to assess outcomes and effectiveness towards artisan fundraising.Led and trained a diverse team of 58 people via strong communication, cross-functional training, integrated projects, KPI driven initiatives to achieve omni objectives

Organic India is a multi-national company founded in 1997 in Lucknow, India, that produces certifiedorganic herbal and ayurvedic health products. The company is most known for their line of organically grown tulsi teas, which are sold in India, US, Canada, and UK. Organic India is unwaveringly committed to elevating environmental stewardship beyond “sustainable”– incorporating bio-regenerative farmingpractices that improve the environment with every crop cycle.

10KSB Goldman Sachs Tory Burch FellowMasala Baby is a lifestyle brand carrying baby, kids & women’s apparel and accessories and sold through masalababy.com and 200 brick & mortar stores across the US including key B2B anchor retailers like Nordstrom, Macys, Kidbox, and Amazon. NYC based, Indian made, Globally inspired with customer centric approach and artisan-led manufacturing to offer globally influenced style with a contemporary twist.Led the start up founding team with brand strategy, supply chain optimisation, DTC platform and successfully raised seed round of funding and maintained investor relations and financials, refining merchandising strategies from product, pricing, margins and market positioning.Initiated key strategic social media led collaborations and built a community of 250K+ organic followers of millennial parents who value diversity, authentic content and impactful design.Generated gross margins of 65% for D2C and 50% for B2B channels.Scaled the business from zero to 5M in revenues.

Fashion Group International 2016 Rising Star Design NomineeMela Artisans' vision is to create a dynamic global marketplace for artisans and handcrafted home furnishings and decor providing a sustainable market platform. Led the creative direction and the product design strategyDeveloped the brand strategy and architecture, logo, style guide, packaging, merchandising, story telling and narrative via art direction across DTC and B2B platformsIn addition to developing products, working on micro-lending programs to ensure their long-term sustainability & access to scalable growth capital.Spearheaded the website UI/UX design for a luxury home furnishings platform with a micro-lending program.Worked closely with the CEO and raised 5M USD VC round of funding. Led design and investment strategy for licensing partnerships and collaborations with Bergdorff Goodman, Bloomingdales, Home Goods, TJMaxx.Featured in Forbes, Pop Sugar, The Aspen Institute, VC Circle, NPR, Miami Herald, Elle Decor, AD

Category: Home and Lifestyle Retail Partners: Macys, JC Penney Work closely with the Merchandising Director to design and develop the category and collection line structureDrive the strategy and design vision for each category by presenting product development concepts based on overall merchandising needs.Work closely with print and pattern designers to develop original designsCollaborate with retail partners to establish key brand identity and design direction for every seasonDevelop and communicate visual presentation guidelines for the retailers through thorough and actionable plan-o-grams/floor plans

Strategise, define, and execute the licensing programs for home and lifestyle fashion brandsImplement extensive cross functional processes and build teams within the organisation to support these businesses, focus on the growth opportunity, and build brand equityBrands: Ralph Lauren, Martha Stewart Everyday, Badgley Mischka, Royal Velvet, Laura Ashley, Jaclyn Smith, Better Homes & GardensRetail Partners: Macys, Bloomingdales, Bed Bath & Beyond, Saks Fifth Avenue, Dillards, Kohl’s, Kmart, Meijer, TJ Maxx, Home Goods, Walmart Target, CostcoActed as liaison between licensors and brand design, marketing, sales, finance and management in order to execute brand strategies. Travel to Asia and Europe extensively to attend the trade shows, trends and gather new inspiration and supply chain innovationLiaison with sourcing and supply chain for each launchDevelop seasonal launch brand style guides and merchandising planograms