Manage entire social media & digital marketing initiatives to increase brand perception & consideration of ShareChat & MojBuild brand/feature/product awareness through campaigns & day-to-day content on various social media platforms & create engagement within consumers & creatorsManage the social media agency on a daily basis and ensure adherence to content ideation, execution, reporting & time bound delivery with regards to the mutually agreed scope of workCreate robust online content marketing strategies & project effective ROI with regards to key metrics & goalsLias cross-functionally to meet marketing goals through online mediums & achieve target metrics on a weekly, quarterly & yearly basisUse social listening and analytical tools to gain audience insights and plan ahead while ensuring platform-specific best practices are always on the forefront of any innovationCollaborate with external vendors/influencers/content creators to develop creative ideas that build the brand positioning, which also helps ShareChat & Moj stay relevant to its target audience in the ever dynamic world of social mediaUnderstand and keep up with pop culture in all respect & Lias with user conditioning to create content that is relatable and caters to the target audienceBuild brand identity through culturally nuanced content with a thorough understanding of regional content in vernacular languagesLive & breathe social media trends & the world of memes to be able to leverage moment marketing & meme marketing opportunities and build the brand narrativeLias with Brand Solutions to plan content marketing campaigns that cater to demands of external sponsors/partners for revenueDemonstrate an understanding of sales deliverables and social/digital integrationsLias with media planning teams & third-party publishers for content collaborations, paid campaigns & influencer tie-upsShortlist, negotiate and onboard new vendors from time to time for new online initiatives

• Lead a team of 4 people and ensure day-to-day creation and execution of content on all social media platforms of multiple channels within the ZEE Network• Come up with clutter breaking content ideas for different channels within the ZEE Network• Manage multiple deadlines to stakeholders across the ZEE Network• Use social listening and analytical tools to gain audience insights and create social media roadmaps while ensuring best practices• Collaborate with marketing, OAP, PR, Editorial and OTT teams to develop creative ideas that imbibe brand philosophies and keeps them ahead in the game of social media relevance• Understand and keep up with pop culture in all respect to create content that is relatable and caters to the most active age group on social media platforms• Understand user conditioning and come up with content ideas that stays with the people and increases the brand's recall• Create ideas to create content IPs for increased revenue generation opportunities• Demonstrate an understanding of sales deliverables and social/digital integrations while keeping the brand positioning at the forefront• Strategise, create/curate and execute content for Facebook/Instagram monetisation projects and create roadmaps for year-long dispersal of content and track delivery of the same• Strategise new platform innovations on digital and ensure we stay on top of all trending formats and adapt to the dynamic digital environment• Strategise and execute influencer programs which imbibe the brand philosophy through content tie-ups with top content creators on social media platforms, native content publishers and other influencers • Diversify social media content and digital collaborations with the use of both, micro snackable content and legacy content to create maximum brand recall• Build communities across social media platforms through active conversations and relevant content• Create weekly, monthly, annual reports and aid in yearly planning and projections

• Lead a team of 4 people and ensure day-to-day creation and execution of content on all social media platforms of multiple channels within the ZEE Network• Come up with clutter breaking content ideas for different channels within the ZEE Network• Manage multiple deadlines to stakeholders across the ZEE Network• Use social listening and analytical tools to gain audience insights and create social media roadmaps while ensuring best practices• Collaborate with marketing, OAP, PR, Editorial and OTT teams to develop creative ideas that imbibe brand philosophies and keeps them ahead in the game of social media relevance• Understand and keep up with pop culture in all respect to create content that is relatable and caters to the most active age group on social media platforms• Understand user conditioning and come up with content ideas that stays with the people and increases the brand's recall• Create ideas to create content IPs for increased revenue generation opportunities• Demonstrate an understanding of sales deliverables and social/digital integrations while keeping the brand positioning at the forefront• Strategise, create/curate and execute content for Facebook/Instagram monetisation projects and create roadmaps for year-long dispersal of content and track delivery of the same• Strategise new platform innovations on digital and ensure we stay on top of all trending formats and adapt to the dynamic digital environment• Strategise and execute influencer programs which imbibe the brand philosophy through content tie-ups with top content creators on social media platforms, native content publishers and other influencers • Diversify social media content and digital collaborations with the use of both, micro snackable content and legacy content to create maximum brand recall• Build communities across social media platforms through active conversations and relevant content• Create weekly, monthly, annual reports and aid in yearly planning and projections

• Ensure optimum performance of creator – led campaigns for Bacardi’s products across markets like India, Kenya & Russia• Coordinate with partners on a day-to-day basis to align on ongoing and upcoming campaigns• Understand brand objectives and aid in scouting of content creators/nature of content who would fit best• Coordinate with content creators to understand their vision of the brand and collectively align on way forward for a designated campaign• Negotiate budgets with creators, influencers, vendors and assign deliverables to ensure maximum and optimum ROI• Ensure smooth and precise execution of campaigns while representing the brand and working toward its interest at any given point• Attend on-ground shoots for hero content pieces as a brand representative and provide feedback for better results• Ensure client satisfaction at all times and demonstrate thorough understanding of objectives• Identify key problem areas and provide solutions accordingly• Coordinate with media & analytic teams to ensure all objectives are met and reports duly filed• Demonstrate understanding of finances and follow procedures to maintain records of every transaction made during a campaign

• Create strategic digital plans as per brief for existing & potential clients• Supervise social media campaigns based on business objectives and client briefs• Ensure all processes are followed at all levels and adherence to contract terms with clients• Lead a team of executives and junior managers for multiple brands• Research trends in social media and identify opportunities to optimize new and ongoing campaigns• Educate clients on new trends, provide them with digital data and enhance brand visibility• Regular quality check of content and ORM with regards to individual brand guidelines and tonality• Coordinate with clients on a regular basis to ensure optimum client servicing and deadlines are met• Find solutions to problems arising out of loop holes in processes and ensure smooth flow of day-to-day work• Assist in business development through strategic inputs and brand insight• Align resources for major campaigns and event coverage• Ensure optimum results from media campaigns through targeting insights, appropriate content and healthy negotiations• Pitch for additional services like advanced analytics, website development & maintenance, media buying video projects & ORM• Conduct training sessions with fresh recruits and fellow team mates to help aid in learning and development

• Develop strategic digital road-maps, way-forwards and content strategy for existing clients • Plan and manage social media campaigns based on business objectives and client briefs • Manage a team of executives for multiple brands at any given point of time• Research trends in Social Media and identify opportunities to optimize online performance of existing brands• Brand development through content creation and monitoring of content delivered from other sources• Regular quality check of content and ORM with regards to individual brand guideline and tonality• Coordinate with clients on a regular basis to ensure optimum client servicing and deadlines are met• Assist in business development through strategic inputs and brand insight• Align resources for major campaigns and event coverage, allotment of work based on existing execution roles, monitoring overall campaigns• Ensure optimum results from media campaigns (both for the client and Social Kinnect) through targeting insights, appropriate content strategies and healthy negotiations• Up-sell additional services like advanced analytic, website maintenance, media buying & Twitter influencer activities• Strategic inputs for video shoots and video edits for existing clients• Write scripts for brand films, video campaigns, etc. End-to-end packaging of videos• Conceptualize and manage e-mailer campaigns• Assess and review performances of the entire team and mentor fresh recruits• Raise estimates for additional services provided to clients, follow up on deliveries of purchase orders from clients & raising an invoice for the same.• Follow up with clients on the status of payments due

RESPONSIBILITIES:• Develop comprehensive social media marketing and content strategy and define future direction for brands• Designing, aligning and planning social media campaigns based on business objectives along with the Producer. Executing the course of action decided and making sure set targets are met and delivered with all expertise• Research trends in Social Media and identify opportunities to optimize online performance of existing brands • Brand development through content creation and copy writing• Co-ordinating with clients on regular basis to ensure optimum client servicing and deadlines are metCAMPAIGN EXECUTION• Ensuring alignment and relevance of all creative/communication to brand guidelines• Manage deliverables and constant coordination with third party vendors including, web developers, graphic designers and videographers• Create standardized reports, action-oriented recommendations, and presentations for delivery to clients and internal processes• Building a strong and faithful relation with clients and being a proficient team player

RESPONSIBILITIES:• Writing full page articles, news pieces, special features andproduct details for StyleSpeak - The Salon & Spa Journal and Spa Mantra• Performing web research on industry news, new products, and latest trends from hair, make-up, nail, and spa industry• Coordination with third party vendors• Representing StyleSpeak and Spa Mantra in various events like product launches, etc.• Solely responsible for managing Social Media for StyleSpeak and Spa Mantra (Facebook, Twitter, Linked in, Pin It, etc.)• Worked on StyleSpeak’s event, NAILATHON India, the country’s first nail art championship