Exoteeque is a dropshipping apparels brand dealing with graphic printed T-Shirts, sweatshirts, crop tops and so on:1. Negotiated and secured multiple contracts with clients involved in dropshipping POD business.2. Managed all aspects of the business, from finance to marketing to product development and operations.

As a Digital Marketing Manager, I am responsible for maintaining our brand's online presence and driving sales through various marketing campaigns. My role involves researching, strategizing and creating content for successful campaigns. Here's a breakdown of my key tasks:1. Ads: - I run meta ads to generate leads for our membership plans. Over the last 2 months, I've successfully generated 1000+ leads. - My focus is on creating compelling ad copy and targeting the right audience segments to maximize conversions.I regularly measure and report on the performance of all digital marketing campaigns. - Key performance indicators (KPIs) include cost per lead (CPL) , click-through rates (CTR), return on investment (ROI), Aquisition Cost (CAC).2. SEO (Search Engine Optimization): - I handle both on-page and off-page optimization. - On-page optimization includes optimizing website content, meta tags, and internal linking structures. - Off-page optimization involves building high-quality backlinks and improving domain authority. - I conduct thorough keyword research to enhance our website's visibility in search engine results pages (SERPs).3. Social Media Optimization (SMO): - I ideate, create, and execute social media posts across platforms like Facebook and Instagram. - My goal is to engage our audience, increase brand awareness and drive traffic to our website. - I monitor social media analytics to measure performance and adjust our approach accordingly.4. Content Creation: - I collaborate with internal teams (such as designers and content creators) to create engaging content. - This includes blog posts, social content, videos and other formats that align with our brand voice.

As a Digital Marketer, my responsibilities include creation, implementation, and monitoring of digital marketing campaigns across various online platforms. My primary objective is to increase engagement and brand awareness. My role is to involve executing strategies for social media, content marketing, and search engine optimization. I work closely with the marketing team to ensure that all campaigns are aligned with the overall marketing objectives and goals. Additionally, I also analyze and report on campaign performance to optimize future campaigns. While working here I have acquired deep understanding of digital marketing concepts and tools, excellent communication skills, and the ability to think creatively and strategically.

1. Integrated with eCommerce Marketplaces like Amazon, Nykaa and Flipkart,2. Conducted market research on packaging requirements of a product,3. Contacted and secured quotations of multiple manufacturers dealing with packaging, labeling and printing services from Delhi, Maharashtra, West Bengal, Tamil Nadu and Karnataka.

Upon finishing my graduate studies, I stepped into our family venture, Sambhunath & Co., a prominent name in hardware, bathroom fixtures, and sanitary & plumbing supplies. I began my journey managing the financials, later diving into market research and wholesale outreach. I collaborated with esteemed hardware manufacturers across Jalandhar, Delhi, Kolkata, Guwahati, and Hisar, successfully brokering deals. Subsequently, I took on the responsibility of our warehouses, supervising workers and overseeing inventory.

1. Assisted team with various marketing projects that would engage new leads and potential customers.2. Tracked social media engagement to identify high-performing ideas for campaigns.3. Collaborated with influencers to increase reach.4. Analyzed trends in social media posts and followers to maximize views and utilized best practices of SEO to boost social media program's visibility.5. Reached customers and potential buyers for feedback to improve customer satisfaction and engagement.

TopClogs was an online dropshipping business dealing with casual flipflops and slippers. Following are the tasks accomplished:1. Designed and managed eCommerce Shopify website.2. Created and Managed social media accounts.3. Created Social Media content and worked on ad campaigns4. Wrote compelling copy for website landing pages5. Analyzed website traffic data using Google Analytics and Google Search Console to make sound marketing strategy6. Wrote and edited blog posts on industry trends7. Conducted keyword research to inform content strategy

Ruffpatch was a dedicated online dropshipping venture I launched during the pandemic, catering to all pet essentials – from food and toys to bowls and accessories. Here's what I achieved with Ruffpatch:1. Set up and oversaw an eCommerce website on Shopify, integrating it with Oberlo and AliExpress.2. Developed and executed a social media strategy, backed by tools like Google Analytics and Google Search Console.3. Brought on board interns for blog writing and social media content creation.4. Enhanced website aesthetics for better user engagement.5. Devised strategies to bolster online sales and uplift the customer journey.

Player64 specialized in affiliate marketing for gaming products, including consoles, video games, accessories, and insightful gaming blogs. Following are the tasks accomplished:1. Developed an eCommerce site on WordPress, integrated with the Amazon affiliate initiative.2. Curated a selection of products through the Amazon affiliate program.3. Produced engaging blog posts and video content centered on gaming.4. Crafted compelling social media posts for platforms like Facebook and Instagram.