With over 50 years of expertise in the print media industry, I serve as the Director and Head of Design Production at Tree Design. My journey began in 1975, and over the decades, I have gained extensive knowledge in printing technology and advertising. I joined Tree Design in 2013 as a consultant, and since then, my role has evolved significantly, now encompassing client servicing, studio management, and supervision of print and packaging projects.Throughout my career, I've held key roles in major advertising agencies such as RK Swamy Advertising, Clarion Advertising, and Rediffusion Advertising, where I was entrusted with leadership responsibilities across various verticals including production, account management, event management, and studio operations. This has given me a well-rounded understanding of the entire creative process, from concept to execution.At Tree Design, I am consulted not only on printing solutions but also on the finer aspects of project management, from business generation to final delivery. I continually strive to stay ahead of the curve by keeping myself updated with the latest software and hardware advancements in the field, and I take pride in sharing my knowledge with the team, especially with computer operators and art personnel.I believe that success comes with meticulous planning, which is why my mantra is to "Plan your work and work your plan"—a principle that has guided me throughout my professional journey.You can reach me on dipankar@treeative.com for further collaborations