Dipankar Dey Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Kolkata, West Bengal, India

• Forecast and validate Category buying projections to ensure sales, margin and inventory objectives are met.• Managing Omni Channel business with Offline, Online and Phone Delivery sales.• Negotiating and planning with vendors regarding exclusive promotions, New Product introductions as well as devising marketing strategies.• Take decisions for assortment, pricing and promotions PAN India depending upon geographies, seasonality, demographics as well as brand preferences.• Developing strong private brands with consistent increase in penetration and brand recall.• Building a sales plan at regional level with sales team as well as with vendors to achieve top line, bottom line objectives and overall business growth.• Visiting GT/MT competitors and local markets across India with sales team for benchmarking to get pulse of ongoing developments, prevailing promotions and prices to plan better.• Planning with vendors and store teams for big days as well as special themed events such as Breakfast fest, Food Fiesta, Winter Mela, Anniversary etc. in order to ensure the best of promotions, new launches as well as smooth flow of stock is maintained to cater the spike in demand.

Mumbai Area, India

• Brand profiling and deciding new formats for brands, in and around Terminal.• Analyze sales and passenger trends and consumer behavior.• Relook the business models of all brands and identifying gaps to improve basket size and bill value.• Planning 360® marketing plan for calendar year.• Identifying new categories and initiatives to maximize category range and increase penetration. • Budgeting and forecasting of category for Investors.• Negotiating commercials for all brands.• Financial modelling and creating business plans with various government and non-government agencies to maintain a sustainable business at Airport.• Reconciliation with Auditors and Finance team for past years for the category.• Communicating with entire team as well as developing cross functional relationships in order carry out Category related activities smoothly in a co-ordinated and effective manner.

Mumbai Area, India

• Managing buying and merchandising for National and Regional Brands across country for the category.• Formulating sales strategies for POS, Bulk, Kirana, Horeca and Institutional Channels.• Generating new ideas for business growth as per market demand and seasonality.• Providing Customer experience and generating brand recall for the category through promotions within the store and through ATL/BTL activities.• Rationalizing assortment and pricing as per market pull.• Building strategies for private brands to generate repeat sales with exponential growth.• Strengthening relationships of internal and external stakeholders for sustainable future growth.

Kolkata Area, India

United Spirits Limited introduced three innovation brands in West Bengal, namely Captain Morgan, McDowell’s No. 1 Celebration Rum Silk and McDowell’s No. 1 silk whiskey. The aim of the project is to do consumer profiling for these three innovation brands in six high volume spirits selling districts of West Bengal, i.e. Kolkata, Howrah, North 24 Parganas, south 24 Parganas, Nadia district, and Hooghly district. The key activities involved in this project are:1. To gain knowledge about different marketing strategies of United Spirits Limited across various bars, restaurants, clubs, and lounges.2. To perform a primary research for consumer profiling of Captain Morgan, McDowell’s No. 1 Celebration Rum Silk and McDowell’s No. 1 silk whiskey.3. To analyze the present brand recall, sales pattern and market reach for Captain Morgan, McDowell’s No. 1 Celebration Rum Silk and McDowell’s No. 1 silk whiskey.4. To interpret the analyzed data and defining the factors which benefit or create problems for these brands.5. To recommend some measures and ways to ease out or efficiently carry out the branding and manage demands for these brands.

Master Of Business Administration (Mba), Marketing

Activities and Societies: Organized major events like simulation games and management competitions in various fests of SIMS. Member.

Bachelor Of Technology (B.Tech.), Mechanical And Automation Engineering

Activities and Societies: Organized many events in various fests of Amity University. Actively participated in the SAP (Social Awareness.

Pcmb, High School/Secondary Diplomas And Certificates

Activities and Societies: Actively participated in all the creatives work of the school, especially art, crafts and paintings. Represented.