Stratage Consulting provides Insight, Research, and Strategic support to B2C clients across their brand journeys, • Leveraging a unique combination of Quant + Qualitative research, Panel data analytics, and other secondary data.• Advisory in Brand Innovation, Market Entry, Go-to-market strategy, and Brand Equity tracking.• Toolkit includes, Customer Observation using Tech tools, Panel for quick research, AI based video, voice and text analytical capability

Enumerate.AI is on a quest to improve the Productivity, Effectiveness and Quality of Market Research globally, by introducing AI based products. Our current products include Qualitative and Quantitative discussion and survey platforms, using AI to enhance analysis and uncovering insights.

ABM Pyramid offers Growth Hacks to SMEs & Startups, providing strategic advisory and execution support in their entire brand marketing journey. Services include, Creative, Design, Digital Marketing, Consumer Insights, Sales Management, Branding, and Campaign Development and Execution.

Boring Brands works with startups on their communication and PR requirements, offering a bouquet of marketing support services including communication, PR, Direct Marketing, Outreach, and Media.My role as a mentor, was to advise the team on marketing strategy, market research, brand strategy, and consumer insights for their clients.

Revenue & Profitability growth: Client acquisition and Relationship building through value addition – business grew from 18 clients to 113 clients in 8 years.Account Leadership: Led cross-research account teams, providing business solutions to clients across multiple sectors.

Set-up and Launch the Consumer Panel business in IndonesiaIntroducing & Training the Internal & External community on the Power of Shopper Panel data, and interplay with Retail Audits & Custom dataSuccessful launch of the Consumer Panel business in Indonesia, with an unprecedented fifteen new clients acquired in the first year of launchProvided Strategic Consumer Insights to clients such as Unilever and P&G by combining Household Panel data with Nielsen Retail Audit data and adhoc… Show more Set-up and Launch the Consumer Panel business in IndonesiaIntroducing & Training the Internal & External community on the Power of Shopper Panel data, and interplay with Retail Audits & Custom dataSuccessful launch of the Consumer Panel business in Indonesia, with an unprecedented fifteen new clients acquired in the first year of launchProvided Strategic Consumer Insights to clients such as Unilever and P&G by combining Household Panel data with Nielsen Retail Audit data and adhoc Consumer Research Show less

Launch of the Rural Household Panel, the first major rural research study. Instrumental in the launch, especially in the development of Rural Socio-Economic segmentation.As the Head of Marketing, drove 80% increase in turnover of the stand-alone Rural Consumer Panel business in spite of an established competitive product. Developed adhoc analysis algorithms for newly developed clients, in the absence of a client end software.Broke quite a few Rural India myths!

Transformed business performance – added 23 new clients, increased perceived client satisfaction, improved branch morale, and hired 7 new researchers, within two yearsTurned around closed and not-so-strong client relationships with a combination of detailed knowledge of Retail Panel services and Analysis, supporting their brand requirements.

Re-launch Resource, India Retail AuditsRe-engineer and Process Optimize the Retail Audit Design, Methodology & Data FlowLaunch Retail Audit reports on new Categories: Soft Drinks, Cigarettes, DurablesLaunch Team: INTAM: India's first Television Audience measurement systemLaunch Resource for Retail Audits in Sri LankaFocus Areas: Database Management, Process Re-Design, Innovation