Dipankar Chatterjee Email & Phone Number

West Bengal, India

• Creating effective SEO strategies that align with the company's objectives and drive significant organic search traffic growth.• Conducting thorough keyword research and analysis to identify high-impact keywords and opportunities for improvement.• Optimizing Landing Page content, meta-tags, headers, and other on-page elements to improve search engine visibility and rankings.• Analyzing and fixing the technical SEO factors, including site architecture, page speed, mobile friendliness, and crawl errors, and recommending improvements from Google Search Console with the help of developers.• Monitoring the site performance using SEO tools like Google Analytics, Google Search Console, Moz, SEMrush, and others.• Collaborating with cross-functional teams such as content creators, designers, and developers to ensure website content is optimized for search engines.• Collaborating with the content, design, and development teams to ensure SEO best practices are integrated across all digital assets.• Develop link-building strategies to improve domain authority and drive referral traffic. Also, monitor the Off-page SEO.• Conducting competitor analysis to identify gaps and opportunities for growth.• Monitoring and preparing reports on key SEO metrics, including keyword rankings, organic traffic, and conversions.

Kolkata Area, India

• Created a comprehensive digital marketing strategy aligned with client business goals to drive growth and success.• Plan, execute, and optimize digital advertising campaigns across various platforms to achieve targeted objectives.• Monitor and analyze campaign performance, utilizing data-driven insights to adjust for optimal results strategically.• Oversee social media marketing efforts, including content creation, scheduling, and community engagement, to increase brand awareness and engagement.• Develop and execute effective SEO strategies to enhance website rankings and boost organic traffic, focusing on keyword research and on-page optimization.• Drive content strategy by collaborating with content creators to ensure high-quality and relevant content for blogs, websites, and social media that aligns with SEO and marketing objectives.• Implement A/B testing and usability studies to improve marketing effectiveness and user experience continually.• Utilize tools like Google Analytics to track and report on key digital marketing metrics, providing actionable insights to clients.• Regularly communicate with clients, offering updates, insights, and recommendations as their Digital Account Manager to ensure satisfaction and retention.• Develop and manage digital marketing budgets for various campaigns, ensuring cost-effective resource allocation to maximize ROI.• Provide guidance and support to team members, fostering a collaborative and innovative work environment.• Stay updated on industry trends, emerging technologies, and digital marketing innovations, integrating new tools and strategies to enhance agency capabilities.• Ensure high levels of client satisfaction by delivering successful campaigns, meeting or exceeding expectations, and exploring opportunities for cross-selling and upselling to grow existing accounts.

Kolkata Area, India

• Formulated digital marketing strategies to meet client marketing goals, including analyzing website structure and optimizing content.• Conducted keyword research to drive quality web traffic and generate organic leads.• Implemented on-page SEO strategies and optimized social media platforms to achieve maximum user engagement.• Distributed content through third-party tools across all digital marketing channels to ensure maximum engagement. Also, analysed their impact in generating traffic and leads.• Set up and managed Google Ad campaigns.• Performed SEO analysis and competitive analysis using tools such as Google Analytics, SEMrush, Screaming Frog, and SpyFu.• Implemented various off-page techniques to generate maximum traffic.

Kolkata Area, India

• Conducted on-page SEO audits for assigned US projects using various tools and prepared comprehensive website analysis reports.• Performed keyword research using Keyword Planner and other SEO tools.• Implemented on-page optimization with targeted keywords.• Executed link-building activities relevant to the client's business.• Optimized social media through content marketing and customer engagement.• Conducted competitive analysis and provided insights to the immediate reporting manager.• Performed monthly website audits, tracked keyword rankings, and offered recommendations to improve website traffic.• Optimized clients' Google My Business profiles to drive local traffic and leads.

Jharkhand, India

Acquiring new clients while managing existing dealers and retailers.Developed and implemented strategic sales plans to increase territory revenue by 20% in the first yearConducted market research and analyzed industry trends to identify potential new clients and market opportunitiesCollaborated with crossfunctional teams to develop and deliver effective sales presentations and proposals to potential clientsUtilized CRM software to track and manage sales activities, resulting in improved organization and efficiency.

Master Of Business Administration (Mba), Marketing, A

Activities and Societies: Rural Skill Development, Market Survey, Market Research, Batch Coordinator, Inter-college marketing quiz.Done.

Bachelor Of Engineering (B.E.), Information Technology, A

Activities and Societies: ISTE Student chapter, Inter-College Quiz Competition, Cultural College Feast Coordinator, Technical.

Higher Secondary, Science, A

Caption of Dayannand House for 1 yr. Conducted quiz competition, Painting, sports competition ( Like Cricket, Badminton, Carr.

Secondary 10Th, General, A

Participated In Sanskrit Olympiad and scored 79% Marks Participated in drawing competition for 2 times achieve A grade Participated.