Senior Executive
Current-Conducted research and data analysis to set up and execute successful trade promotions for different brands/categories. Achieved significant sales and distribution improvement of over 35% on average in most campaigns. -Led Rural Visibility Program, generating more than 1/2 crore revenue in untapped rural markets. Reduced project costs and execution time by 30% through efficient vendor management. -Successfully managed the in-house private label brand launch by handling its promotions and product development, resulting in 2 crore sales and 60% market share within first two months. -Provided valuable data and insights to assist leadership in decision-making.