- Driving growth in Revenue and EBITDA and diversification to newer businesses in residential or UPSC business along with one-day/state exams in government test preparation and geographic expansion to North India markets.- Driving EdTech strategies in terms of new products, pricing and student acquisition strategies.- Leading the digital marketing delivery directly through the dedicated team of digital marketers through performance marketing (SEM), SMM, SEO and content marketing.- Making academic delivery a measurable regime for teachers through clear KPI definition and bringing in a culture of performance across the organization.- Provided strategic leadership in building of the next-gen Student ERP and LMS systems to make the learning process analytics driven.- Championing cost optimization programs to make the operations lean and effective.

- Led the business strategy and business management of ABP Digital working directly with legendary Mr. Aveek Sarkar. Transformed this unit into proper a business unit with team KPIs, SOPs and cadence to deliver results. Leading the complete business operations for the digital publishing business overseeing sales, marketing and editorial operations, responsible to deliver the Revenue and EBITDA for the business.- New business: Launched and scaled the new Education business under The Telegraph brand. Created new marketing IPs to generate new revenue streams. Onboard new ad-tech partners for improved revenue productivity leveraging our reach.

- Leader of competitive exam Test Prep business, leading Sales (Admissions), Marketing, Operations, Academics and technology.- Transforming a legacy brand to an Ed-tech giant- Successfully launched RICE Smart, govt test prep EdTech business.- Crafting solid lead generation pipeline using digital marketing strategies including content marketing, ATL and BTL strategies and channel development

- National leadership of Channel Sales for business acquisition. - Responsible for the complete sales of the business. - Development and use of channels - Online, Broker partner and Direct channels - for all business acquisition of OYO WS.- Online Sales leadership of online channel (lead generation through sales): a) Online marketing including paid (SEM) search, SEO, social, email and content marketing (strategy, budgeting, efficiency and ROI) b) Established the Online Partnership vertical with strategic partners (national and international) engaged c) Managing Corporate Websites & Marketing pages d) Planning and executing all social media campaigns e) Lead nurture and Qualification through Inside Sales f) Sales conversion through Field Sales - Broker Channel: Managing relations and business through IPC and independent broker community - Direct marketing channel: Focus on Account Based Marketing, Affiliate, Referrals, Partnerships- Business leader responsible to develop sales tech including lead management system, subscription system and CRM processes- Lead Sales excellence initiatives including sales planning, visibility & analytics, motivation, training and sales process set up

-Strategic sales & marketing leadership for audience acquisition and retention for the marquee mastheads (No 1 in English and vernacular in Eastern India - The Telegraph and Anandabazar Patrika)-Leading a sales team of more than 350-strong sales team to deliver the organization's sales objective through agency sales (channel sales), direct sales and institutional sales, subscription sales (online and offline). - Audience development strategies and market activation including institutional (school/college) readership development activities, readership engagement activities along with Editorial and trade marketing focus to support channel partners' growth.

Leader to set up the integrated marketing solution of ABP leveraging all media - print, TV, website, radio and on ground activation to solve client brands' marketing strategic problem like repositioning, market share erosion, brand localisation and brand launches. Created marketing+creative agency inhouse with account managers, creative heroes and operations masters to deliver large projects (>2 Cr) in-house.-Responsible for establishing and P&L delivery of the newly formed Integrated Marketing Solution.division providing comprehensive trans-media marketing solutions to a plethora of national brands-Leading strategic marketing solutioning, business development and delivery. -Lead business development efforts by engaging with key clients (brand owners and media agencies). -Incubate new avenues of business growth to accelerate the growth of this business division- Partnered with Mondelez, HUL brands like Kelloggs, Vaseline etc, P&G brands like Gillette, Kelloggs, Samsung, PCC Jewellers and many others

- Built the business plan for this first e-Comm business of ABP Group and took the business to a reality as the EIR.- Developed and executed the brand strategy, product road-map, marketing plan (including launch), sales plan (Retail Sales, Channel Sales & Inside Sales Teams)- Led the Product & Marketing functions to develop the consumer journey of engagement & monetization and product marketing & user acquisition – building 2 sided network among users using digital marketing initiatives & partnerships- Launched ABPWeddings business successfully in Dec 2015

Custodian of the biggest English media brand in Eastern India, I was responsible for the growth of audience and brand equity of the brand.- Regular brand track studies were executed and projects were taken based on findings to plug any gap- Partnerships with events to make the brand the most happening brand- New revenue line creations through partnerships- Operating as the Chief of Staff to the BU Head - Led significant cost reduction exercise which impacted the product but managed, through communication and product updates, to ensure zero impact on the readers. - Partnered with sales leadership to create solutions for client brands for revenue growth

Strategic Planning and Managing the business of TTIS, responsible for the P&L for the SBU. Turned around the business from a 10 year loss-making unit to a profitable one in one yearLeadership in - Brand development including product development, marketing communication, stakeholder engagement and consumer research. - Conceptualizing and executing events & activation to establish brand salience and generate revenue- Advertisement sales for the product- Development of audience and readership of the newspaper in existing and new markets

Account Sales, Relationship Management, Delivery Assurance

Identified the value that was lost within the client's IT department.Created a service offering within client's IT Department, including setting up processes including execution, management and review processes to ensure the success of the service.

Client management and client-site program delivery management.

Development of software products