~ Brand Custodian for vivo South Asia Region (Pakistan, Bangladesh, Nepal, Sri-Lanka, Myanmar, and Bhutan) on the Digital forefront ~ Created Digital Strategy, Branding, and Product related content for digital promotions in South Asia Region. Coordinated with the Digital Marketing team of 6 regions to ensure effective implementation. ~ Conducted Training sessions for local regions on company Brand Guidelines and content creation~ Managed and Collaborated with Agency to develop… Show more ~ Brand Custodian for vivo South Asia Region (Pakistan, Bangladesh, Nepal, Sri-Lanka, Myanmar, and Bhutan) on the Digital forefront ~ Created Digital Strategy, Branding, and Product related content for digital promotions in South Asia Region. Coordinated with the Digital Marketing team of 6 regions to ensure effective implementation. ~ Conducted Training sessions for local regions on company Brand Guidelines and content creation~ Managed and Collaborated with Agency to develop plans, create content, and monitor the effectiveness of campaigns over time. Show less

~ Worked closely with Digital, PR, and Content Team under Brand Department of vivo India.~ Assisted in the digital content creation process with brief, references, and brand direction.~ Analysed prominent overseas brands and their media presence, content, and tone of promotions.

~ Accessed company's organisational culture through a series of interviews with different level of employees and on-site observation. A new organisational culture suitable for the growing company was suggested to integrate different business units currently working under the same Hangzhou branch office.

~ Gained experience of working in highly bureaucratic environment working for Foreign Exchange Department~ Managed the filing and reviewing of dollar transactions of travel companies in Nepal.~ Understanding the exchange rate determination by the central bank and recording of Swift transactions.

~ Gained first hand experience of working with teams~ Managed social media channels for PICOVICO and created contents(videos and pictures) for scheduled posting. Introduced to new tools and platforms to perform these tasks.~ Initiated Instagram page to reach out to newer customer base through content curation