Dipesh Puthran Email & Phone Number

Mumbai, Maharashtra, India

Mumbai Area, India

Driving marketing of various B2B exhibition spread across different industry like Cosmetic, Pharma, Travel and safety throughout the year. Working with top international exhibition in India like Cosmoprof, OSH, CPHI and Food Hotel IndiaSuccessful strategized Cosmoprof India 2019 exhibition using all tools and channels of marketing resulting in a record 98% jump in visitors at 7460 from last year's 3870. Also survey concluding 80 % exhibitor and visitors were satisfied with the quality of show, brands and business between buyer and sellerPlanning and complete execution of on ground activation for promotion of the show across metro cities generating 5000 plus leads from retailers, wholesaler, corporate professionals, modern trade and e commerce buyers.Conducting road show for pre promotion of the show in Mumbai and Delhi having 200 plus business owners of the industry under one roof for panel discussion and networkingExtensively working on Industry / Market analysis, consumer insight learning and strategy building to lay foundation for promotion of the showApplying different tools and channels of marketing like digital marketing, social media campaign ,website creation and content management, btl activation, mainstream press, hoardings, tele calling, email, sms, radio, road show and creation of creative marketing collaterals to promote the show

Mumbai, Maharashtra, India

Leading BTL activation, influencer marketing along with core brand marketing program for GNC to build brand awareness, engagement and advocacy to drive sales of GNC products • Driving the brands objective through core activation & influencer as a marketing tool to build awareness, visibility and experience across relevant cities and community Pan India• Executing protein marketing strategy in over 20 cities which included planning of various consumer promo, discount offers, sampling production and activations. Activities like these helped grow the protein category sale from 3cr to 6cr in 2 months ( 2x ) • Constructed and activated market research with agency for thorough consumer listening, insights and learning. Research spread through metro cities and over 500 active consumers.• Have build “Start strong” tvc campaign for our protein line starring John Abraham, followed by a 360 media plan to boost the campaign which included radio, tv, digital promotion and activation as a medium. The campaign made way for an all time high sale of 8 cr in Jan 19.• Have laid down strong modules and on ground execution of around 200 BTL activation's across relevant touch points such as gyms, corporate, and in-store activities across various cities, to drive brand awareness, engagement, sales and give an ROI of 4X in FY 18-19• Conceptualizing and executing GNC Brand ambassador (John Abraham) launch event in Mumbai, and thereby prospecting 300 prospective dealers, media and fitness bloggers across India and driving brand awareness through feature in Bombay Times• Conceptualized and initiated 2 media events across Mumbai and Delhi with key celebrities and dignitaries, resulting in increased brand awareness & AV of Rs. 1.5 Cr.• Identifying, recruiting and managing key influencers responsible for brand advocacy, and formulating an affiliate trainer program, projecting 15% contribution to sales

Mumbai Area, India

Job summaryThe overall summary of my job profile was spread across 2 verticals namely franchisee management and corporate sports Franchisee management • League represented - Pro Kabaddi League, Indian Super League and Bombay Hockey Gold cup• Serving as an client servicing account manager for Star Sports, Dabang Delhi Franchisee, Bengal Warriors and Mumbai City FC• Complete end to end account management of the clients having key roles in providing creative solution, marketing campaigns ideas, branding and operation• Team management and in stadia branding of home matches• Merchandise manager of Mumbai city fc having supervising officials merchandise retail stalls and operation at stadiums. • In-stadia merchandise production & distribution. • Exploring BTL marketing channels for pre promotion of the game and the franchiseeCorporate sportsConceptualize and executing sports intellectual properties followed up with marketing those properties using various channels• Creating sports events for large corporate companies and also executing their existing sports events.• Meeting HR and discovering various opportunities to fulfil employee engagement events using sports as a medium• Marketing the event across various touch points through BTL, social media, SMS, Email, outdoor hoardings, print, mobile marketing and engagement activities.• Creating CSR, fitness program and employee engagement solution through sporting platforms. • P/L and annual budget monitoring.Events executed Game On - one of Mumbai’s biggest multisport corporate tournament involving 8 sport and over 50+ companies Vodafone employee engagement activity through cricket State Bank of India box cricket tournament MCHI Credai cricket tournament SEBI quiz competition Cognizant internal sport tournament

Master Of Business Administration (M.B.A.), Arts, Entertainment, And Media Management, First Class

Activities and Societies: Sports, social events, ngo programmes etc

Diploma, Public Relations, Advertising, And Applied Communication, A Grade

Activities and Societies: Live projects