Digital Strategy: Develop and execute a digital marketing roadmap that aligns with business goals, encompassing generating leads, nurturing prospects and increasing engagement and purchase frequency of current customer base, as well as develop brand loyalty and advocacy.Digital Touchpoints: Map and manage all digital touchpoints in the customer journey, and consider how these can be personalised for maximum customer engagement, retention and brand advocacy. Includes consideration and… Show more Digital Strategy: Develop and execute a digital marketing roadmap that aligns with business goals, encompassing generating leads, nurturing prospects and increasing engagement and purchase frequency of current customer base, as well as develop brand loyalty and advocacy.Digital Touchpoints: Map and manage all digital touchpoints in the customer journey, and consider how these can be personalised for maximum customer engagement, retention and brand advocacy. Includes consideration and maximisation of SEO, SEM, content marketing, social media, email campaigns, influencer partnerships, and media outreach.Social Media Management: Manage social media engagement by scheduling posts, monitoring performance, and responding to comments. Search Engine Optimisation (SEO): Implement SEO and SEM techniques best practices to drive traffic to the online platform and ensure resonance with the target audience, continuously updating and refreshing content.Collaboration: Collaborate with cross functional teams to ensure cohesive execution of initiatives that align with brand and marketing strategies. Support the wider team with marketing initiatives including events, webinars, brand management and other adhoc activities as directed. Show less

Optimize copy and landing pages for search engine marketingContinually perform keyword discovery٫ expansion٫ and optimizationResearch and implement search engine optimization recommendationsResearch and analyze competitor advertising linksConceptualize and execute a link building strategyEnsure newly developed code meets SEO best practices by working with the development teamDrive SEO in content creation and programming by collaborating with editorial and marketing… Show more Optimize copy and landing pages for search engine marketingContinually perform keyword discovery٫ expansion٫ and optimizationResearch and implement search engine optimization recommendationsResearch and analyze competitor advertising linksConceptualize and execute a link building strategyEnsure newly developed code meets SEO best practices by working with the development teamDrive SEO in content creation and programming by collaborating with editorial and marketing teamsSearch for opportunities to optimize website architecture٫ content٫ linking and other factors in the interest of improving SEO positions for target keywords. Show less

Creating the site's navigation codeCreating buttons and other controls for the siteCreating mock-ups of the site for approval by the clientRemoving any dead links, as well as fixing any functionality issuesMaintaining and updating the site

Analyze, troubleshoot, fix, and optimize websites for search engine optimizationDevelop digital strategies based on keyword researchCreate actionable plans to improve KPIs by analyzing reports, identifying trends, issues, and opportunitiesClearly communicate technical details of website updates to developers, project managers, and clientsMaintain an accurate timeline and level of effort throughout all phases of a project