Innovative Ideation: Leading the charge in ideating innovative solutions to enhance existing product experiences, I'll be leveraging my creative prowess to envision and execute design strategies that elevate user satisfaction and retention.Research & Documentation: With a keen emphasis on research-driven design, I'll be delving deep into user insights, market trends, and competitive analysis to inform every design decision. Meticulous documentation will be integral to ensuring a seamless handoff between design and development teams, fostering collaboration and alignment.New Product Ideation: Beyond refining existing products, I'll be channeling my passion for innovation into ideating groundbreaking new products. From conceptualisation to prototyping, I'll be orchestrating cross-functional collaboration and pitching compelling ideas to leadership, driving alignment and buy-in for our next big ventures.Driving Strategic Growth: I'll be actively contributing to strategic planning initiatives, aligning design efforts with overarching business goals, and championing a user-centric mindset across the organization. Through collaboration and mentorship, I'll empower my team to push boundaries and unleash their full creative potential.

As a UX Product Designer with Spocto Solutions, I am working on creating a one of its kind end-to-end collections platform for banking and NBFC lenders. I am responsible for user research, ideating concepts, journey mapping, user flows, wireframing, visual designs, prototyping, design audits and much more.1. Conducting user research to identify customer needs and preferences, personas and their traits that can help shape the product.2. Developing user flows that improved user navigation and reduce user errors.3. Developing wireframes and prototypes to demonstrate product ideas and features to stakeholders.4. Developing user interfaces as per company's branding and design system.5. Developing interactive animations and visuals that enhance user engagement and improve user understanding of this complex product.6. Conducting design audits and collaborating with developers to ensure product designs are implemented accurately and consistently.7. Analyzing user feedback and data to identify areas of improvement and inform product decisions.8. Importantly, I have worked closely with clients like ICICI Bank, TVS Credit, HDFC Bank and Axis Bank to create specific mobile friendly web pages that nudge borrowers to make loan payments easily.

Role: Content Writing, Content Development, B2B Market Research (IT Sector, Loyalty Programs), User Experience, User Interface Design, Graphic Designing, Print Production. I was working for a very important client, Dell Technologies Partner Program. It was a hardcore B2B sector wherein Dell Technologies would initiate various programs for all its partners and we as a marketing agency had to make sure that the communication of the programs to the partners were absolutely spot on. Most importantly, as we were working for the APAC region and hence we had to given special attention to the content and design for the Korean and Japanese Partners. We also worked on creating an application for the partners to consume content, perform competencies along with small form gamification to give a sense of competition between the partners.Responsibilities: Content: Writing Email Content, Designing Emailers, Writing e-Learning Video scripts, Writing e-learning Audio script (podcasts & bytes), Writing short form content for IT Sector Loyalty ProgramsVisual: Storyboarding, Designing presentations/e-books/e-catalogues/emailers, Website/App User Interface Designing, Website/App User Experience Designing, Brochures, Flashcards, Tent Cards, Video Production Co-ordination, Survey results representation.Print: Print Production co-ordination, Merchandise Printing and shipping co-ordination, Marketing collaterals printing and shipping co-ordination

Worked as a Web Content Designer for tigerdirect.com. Role: We basically create unique and SEO friendly content for each and every product in each every category available in tigerdirect.com. The product categories varied from electronics, technology, appliances, furniture and much more.Responsibilities:1. Created unique Product Descriptions in long and short format. 2. Image editing according to standards set by tigerdirect.com3. Category management to make sure it is easy for end customers to search for the product they are looking for in the site. 4. Created enhanced content using HTML so that the overall page of the product looks appealing and also helps in the user experience of our customer to make the right kind of decision before buying.5. Managed multiple products across multiple categories.

Worked as a Subtitle Translator for Hindi Television Shows & Films. I translated the first and the most important layer in translation that is translating Hindi (Regional) to English. English translations would then go ahead to get translated into French, Mandarin, Spanish and many more languages. Apart from subtitling dialogues, I have also translated songs and phrases. Most importantly, I created character sketches for each show in order to help French translators to understand the characters as well as their gender in order to translate perfectly.Some shows that I worked for are as follows: Sapne Suhane Ladakpan Ke, Pavitra Rishta, Hitler Didi, Rab Se Sona Ishq, Phir Subah Hogi, Punar Vivah, Punar Vivah - Ek Nayee Umeed, Badalte Rishton Ki Dastaan, Ek Mutthi Aasma, Khelti Hai Zindagi Aankh Micholi, Bh Se Bhade, Afsar Bitiya, Qubool Hai, Ramayan, Hum Paanch, The Subhash Chandra Show, India's Best CineStars Ki Khoj, DID, Sa Re Ga Ma Pa Lil Champs, Yoga For You, Khana Khazana, Buddha, Doli Armaanon Ki, Satrangi Sasural, Jamai Raja, Kumkum Bhagya, Neeli Chhatri Wale, Aur Pyaaar Ho Gaya, Bandhan - Saari Umar Humein Sang Rehna Hai, Do Dil Bandhe Ek Dori Se, Jodha Akbar, Lipstick, Kareena Kareena, Maharakshak Aryan, Rishtey & Fear Files. Also, did subtitling for films like Kai Po Che, ABCD, Chennai Express and many more.Video Link: https://www.youtube.com/watch?v=seJbg30Q7DA

Was working as an Asst. Director. Core area of work was Casting (children for gags), Logging, Lighting Continuity & Costume Continuity and communication between production & post production.Video Link: https://www.youtube.com/watch?v=LznJa4HCmOM

Worked as a 2nd Asst. Director with Jafraan Films Pvt. Ltd for their 1st ever film venture.

Worked as a Reality Director for the show 'Kar Dhamal Gujarat' on ETV Gujarati. My job was to handle the reality part of the show.Video Link: https://www.youtube.com/watch?v=h3C_S8WMRDU

Worked as an editor to some shows for Team Work Studios

Worked as programming intern at Zoom TV for featured shows like 'Ring A Star' & post production based shows.Video Link: https://www.youtube.com/watch?v=96g-E40x0Ro