Diana Prieto Email & Phone Number

California, United States

Montería, Córdoba, Colombia

• Directed the creation of innovative marketing content, leading to a 300% growth in social media followers (6,000 new followers) from July 2022 to May 2023.
• Spearheaded the implementation of the Unisinú Virtual platform, resulting in a 124% increase in registrations and a 60% increase in enrollments.
• Developed a fresh, youth-oriented visual identity for the university, enhancing its digital presence and engagement.
• Boosted website traffic from 2M to 3.5M monthly visits by rebuilding the homepage and improving user experience based on custom costumer journeys.
• Created spaces for ephemeral architecture and experiential marketing, including stands, trade spaces, exhibitions, and festivals, to foster deep brand experiences and maintain top-of-mind and top-of-heart awareness.

Montería, Córdoba, Colombia

• Developed robust digital marketing strategies during the COVID-19 pandemic, including sales funnels, targeted ads, SEO, and CRM integration, which maintained and increased sales.
• Designed and implemented WhatsApp sales funnels and social media content strategies, resulting in significant customer engagement and sales growth.
• Launched the "Destino Nuestro Montería" campaign, increasing holiday and vacation period visits by 10%.
• Created and managed effective SEO strategies, improving the business's online visibility.
• Designed and developed landing pages and homepages based on consumer behavior and market research, significantly enhancing user experience and conversion rates.
• Organized high-impact events like "Nuestro Sabor Artesanal" driving significant traffic and achieving a 20% increase in sales compared to previous years. Joining forces with private companies, government, artisans and.

Montería, Córdoba, Colombia

• Revitalized the brand’s image through a comprehensive 360-degree marketing strategy, resulting in substantial growth and brand recognition. Designed and launched a new corporate logo, updated social media channels, and.
• Achieved daily sales of over 450 motorcycles in Montería by forging strategic alliances and leveraging media partnerships.
• Worked with various brands including Bajaj, Kymco, Kawasaki, KTM, and electric motorcycles, creating specific marketing campaigns and strategies tailored to the Caribbean customer.
• Introduced more in-situ sales, improved brand reputation, and increased financing sales, resulting in a 32% increase in sales compared to previous years and 56% participation as a concessionary.
• Developed and executed effective digital marketing strategies, including account setup, SEO visibility, and digital event launches, based on data and market research.
• Created spaces for ephemeral architecture and experiential marketing, including stands, trade spaces, exhibitions, and festivals, to build strong brand experiences and maintain top-of-mind and top-of-heart awareness.

Monteria, Cordoba, Colombia

• Managed content creation and strategies for the Ministry of Agriculture's Colombia Siembra program, producing books, manuals, trifolds, guides and editorial material for enhancing agricultural practices in vulnerable.
• Directed courses and certifications for Colombian farmers, collaborating with international marketing teams from organizations like Terre de Hommes, CISP and GNUDS
• Organized high-impact national fairs with over 12,000 participants, featuring academic components and product commercialization opportunities.
• Created and implemented digital marketing strategies to engage and convert target audiences, using visual communication and empathetic messaging.
• Developed spaces for ephemeral architecture and experiential marketing, including stands, trade spaces, exhibitions, and festivals, to enhance brand experiences and engagement.

Monteria, Cordoba, Colombia

Specialist, Marketing

Communication And Media Studies

Marketing Director, Business, Management, Marketing, And Related Support Services