Pradipta Baskara Email & Phone Number

• Developing and executing a digital media plan for Brand Awareness and Traffic campaign objectives forTiket.com Accommodation product across multiple channels (Facebook, Google, Tiktok, Programmatic, etc.), resulting in.
• Analyzing campaign performance and implementing optimization strategies, achieving cost efficiencyimprovement in cost per active users by 40%
• Colllaborating closely with 3rd party digital agency to extend our placement and audience reach, leading to20% increment in transactional metrics
• Working and Communicating frequently with the Content and Creative team as well as the Brand Strategy team todo creative A/B testing, which generates insight for digital ads content improvement, contributing to growthe.

Jakarta Metropolitan Area

Greater Jakarta Area, Indonesia

• Develop digital marketing plan (paid media) including campaign timeline, audience, and budget allocation to digital channels for Attraction, Movie, and Event ticketing product and successfully double the traffic and.
• Assess performances of digital campaign as well as digital experiment (A/B Testing), extract the insights create the report, and improve the existing campaign performance based on historical data
• Handle on Traveloka Eats product launching in terms of digital campaign plan and communication
• Manage and communicate the campaign delivery to digital channel team and become a communication bridge between channel team to other stakeholders such as Product Marketing, Product Communication, and Design team.
• Gather insight into digital marketing action from competitors in terms of marketing effort and feature developmentTools used: Facebook Business Manager, Facebook Analytics, Google Adwords, Google Analytics, Third-Party.

Greater Jakarta Area, Indonesia

Greater Jakarta Area, Indonesia

• Assisted BCG Singapore team to conduct due diligence for understanding online transportation and mobile payment ecosystem in Indonesia
• Analyzed future market landscape for online and public transportation service and mobile payment as well
• Analyzed internet requirement in Indonesia on various public sector and assisted analyst to get a deeper understanding of government program to utilize internet for public purposes

Greater Jakarta Area, Indonesia

• Conducted market research and idea formulation to increase the amount of user and user’s retention on LINE
• Handled and monitored data of user’s growth and behavior to improve LINE Academy in terms of content and feature development
• Successfully grew LINE Academy user to 2.5 million users within 3 months after launching
• Reported about activity and insight from competitors also things that become trending in Indonesia

Greater Jakarta Area, Indonesia

Laboratorium Peralatan Proses, ITB

• Assist lecturer in making training module for supervisor in ConocoPhillips Indonesia.
• Focus to make equipment performance module.

Bandung Area, West Java, Indonesia

• Assist lecturer in various courses and experiments: Introduction of Chemical Engineering, Analytic and Measurement Methods, Process Dynamic experiment module, Multi-component Mixture Properties experiment module.
• Supervise junior in conduction of experiment
• Responsible as Coordinator of Laboratory Assistant for 6-months

Bontang, East Borneo

• Learn about gas liquefaction process involve the main process ( purification until liquefaction), utility, and gas storage-loading
• Focus on evaluating and making troubleshooting guide project for air drying process of Nitrogen Generation Unit in Utility Section

Bachelor’S Degree, Chemical Engineering

Activities and Societies: Himpunan Mahasiswa Teknik Kimia (HIMATEK ITB)Final Project: • Research Project: Copper Based Catalyst.

High School, Science

Activities and Societies: PASKIBRA SMAN 21, ROHIS SMAN 21