Diptendu Chakraborty Email & Phone Number

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Managing the retail measurement and insights for a set top global FMCG clients.

Mumbai, Maharashtra, India

Freelance sales and marketing consultant for FMCG categories.Key areas-Modern and general trade Go-to-MarketSales planningShopper and trade marketingPricing and promotionBrand and assortment plan

Mumbai, Maharashtra, India

Beginner. Freelance photographer for street, people and travel photography.

Mumbai, Maharashtra, India

-Managed Tea & Coffee and Baby care & Feminine Hygiene portfolios nationally for a network of 600+ super and hyper market stores with full P&L responsibility.-Sales and profitability planning and execution, Assortment ownership, Pricing, promotion and activation planning, working in co-ordination with space planning, replenishment, marketing and regional merchandising and operations team.-Successfully managed business relationship with 30+ national and regional… Show more -Managed Tea & Coffee and Baby care & Feminine Hygiene portfolios nationally for a network of 600+ super and hyper market stores with full P&L responsibility.-Sales and profitability planning and execution, Assortment ownership, Pricing, promotion and activation planning, working in co-ordination with space planning, replenishment, marketing and regional merchandising and operations team.-Successfully managed business relationship with 30+ national and regional manufacturers.-Co-worked with Nielsen to facilitate the business by creating efficient analysis and dashboards.-Managed the HUL and More Retail Ltd. relationship. Show less

Kolkata Area, India

-Was responsible for the Go-to-market planning and implementation to cover the slums and newly developed areas in the northern part of Kolkata. Increased the direct coverage by 9% in 6 months.-Driven assortment premiumisation in the existing network.

Mumbai Area, India

-Was responsible for successful Go-To-Market execution for the launch of Colgate Active Salt Neem.-Hello Colgate: Developing and driving trade engagement & communication with ~2.5 lacs retailers directly via mobile platform-Won the Annual Chairman’s You Can Make A Difference award for Hello Colgate in the year 2015-CP Ready: Successfully rolled out a mobile app for stockist engagement Managed customer loyalty programs for wholesale and premium general stores.

Kolkata Area, India

-Managed the sales & distribution in rural & urban Bihar, Kolkata metro.-Planning & alignment of the business plans to meet monthly & quarterly sales targets [Primary & Secondary], market expansion & development, executing activations.-Led a sales force of ~20 people of Team Leaders, Salesman & Merchandisers.-Successfully rolled out the Go-To-Market model for Van Centers increasing the direct coverage three times delivering a business growth of 35% YTD June’13 in the 5… Show more -Managed the sales & distribution in rural & urban Bihar, Kolkata metro.-Planning & alignment of the business plans to meet monthly & quarterly sales targets [Primary & Secondary], market expansion & development, executing activations.-Led a sales force of ~20 people of Team Leaders, Salesman & Merchandisers.-Successfully rolled out the Go-To-Market model for Van Centers increasing the direct coverage three times delivering a business growth of 35% YTD June’13 in the 5 districts of North West Bihar [Rural]-Won the Vice President Roll of Honor Award in the 1st year- 2012, becoming the best zone in East India.-Successfully rolled out the Pharmacy Go-To-Market for Patna town.-Introduced the concept of Captain amongst the salesmen to drive daily business efficiently.-Was functional in major infra correction in a short span of 6 months in South Kolkata metro. Show less

West Bengal, India

-Trainee stints- Understanding the CP sales & distribution setup, Channel operations & CP ways of working.-Was given the responsibility of managing Tripura and part of Assam while in the training period.

Kolkata Area, India

-Worked as a Marketing Intern at Emami Ltd. for a period of 10weeks on a project of "To identify the Growth Drivers for the Category of Natural Henna" [U&A Study].-Pre-launch consumer study [Exploratory & Conclusive] covering Triggers, Barriers, Expectations [Ingredients, Morph etc.], Priorities, Usage Patterns, Competitive analysis [Pricing, Positioning, Benefit Offerings- Emotional & Rational], Primary Media Planning.

Mba, Marketing

Activities and Societies: -President 2010-‘11 of SMS [Society of Management Studies]. - Successfully led the first ever Management Fest.

Bca, Computer Programming, Specific Applications

Activities and Societies: Dedicated musician (piano and keyboards). Cultural secretary 2007-2009.

Higher Secondary, Science

Activities and Societies: Founder member of the first ever rock band of the school. Designed the invitation card of Saraswati Puja 2005.

Secondary

Activities and Societies: Member of the school football team- right stopper.