 I have over 14+ years of marketing experience, and I've currently been in sales for around 5 years, out of which 2 years have seen me attain 100% Plus of target. Presently working in Digital ad sales. In Marketing, I have diverse experience in various roles across multiple industries. Extensive experience of implementing ATL, BTL (including activations) strategies for achieving various brand objectives in sectors such as Telecom, IT, Healthcare, and Media (radio). Good ability to work with multiple partners/agencies/vendors.  Able to work in unstructured, irregular work environments Co-ordinated with reputed national and regional advertisement agencies. Looked after advertising creative development by giving briefs to the designing agency as per the product/brand requirements.  Conducted road-shows, retail visibility drives, RWA activities, dealer-distributor meets, retailer meets, various activation, rewards and recognition functions. Managed various tie-ups/barters Organised photo shoots, video shoot for AVs, audio recording for IVRs.  Executed OOH campaigns, managed radio and press advt. few years of experience of media buying/selling.  Conceptualized visual merchandise displays, POP collaterals for retailers, channel partners and our stores. Maintain visibility trackers. Handled brand communications with / between a sponsored events, product launches.  Conceptualized and ensured participation in my organization of industry specific events. Ensure best standards of representation of / to industry events, exhibitions and conferences.  Good at managing communications across traditional as well as new age media. Managing new product/service launches. Experience in handling A&P budget of around INR 1CR . Proven track record of managing both (B2C and B2B) marketing campaigns.  Data analytics novice having learned the skill through CPBAE course at IIM Lucknow. SAS Certified Predictive Modeller Using SAS Enterprise Miner 7™, good in MS- Office.