Dipti Bara Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Led sales, margin, and ASP strategies across all channels (Offline , Online . Marketplace), driving profitability.Developed and implemented strategic plans to expand the marketplace business.Managed merchandising across all channels (especially Offline) with focus on GMCollaborated with design teams to align product lines with current trends.Managed pricing, promotions, and inventory to enhance sales and margin.Conducted competitor analysis to stay ahead of market changes.

Bengaluru

Oversaw Kidswear and Jewellery portfolio, driving growth and profitability.Executed growth strategies and aligned stakeholders to the category roadmap.Enhanced vendor partnerships and implemented efficiency measures in inventory and returns.Improved customer experience through strategic category layout and navigation solutions.

Bengaluru

Bengaluru, Karnataka, India

Managed Women’s Wear portfolio, achieving significant growth.Launched Myntra’s Fast Fashion proposition, Stylecast (now FWD).Built strategic brand alliances and managed the sell-side charter for key brands.Developed and mentored a high-performing team.

Bengaluru, Karnataka, India

Responsible for achieving monthly GMV and GM% targets through strategic interventions.Collaborated with marketing to drive traffic and enhance the storefront experience.Negotiated brand exclusivity and reduced category returns, boosting profitability

Bengaluru, Karnataka, India

Formulated high-growth strategies for Women’s Western Wear.Collaborated on assortment and buy plans to meet seasonal demand.Strengthened the marketplace business and developed exclusive lines with brands.

Part of the initial team responsible to set up the Myntra Branded BusinessLaunched the Women’s Western Wear business through strategic market research.Responsible for achieving sales metricsBuild the right assortment mix for the CategoryGrew the Dress category significantly

Bengaluru, Karnataka, India

Planned and executed business strategies for multiple departments, including private labels.Managed planograms and inventory for over 120 stores nationwide.Played a key role in launching large-format Megamart stores and achieving sales targets.