Dipti Bara personal email
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Retail Professional with 10 years of experience primarily in E commerce.
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DirectorIryssa Global Private LimitedBengaluru, Ka, In
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Head Of Merchandising & MarketplaceMelorra Apr 2023 - PresentBengaluru, Karnataka, IndiaLed sales, margin, and ASP strategies across all channels (Offline , Online . Marketplace), driving profitability.Developed and implemented strategic plans to expand the marketplace business.Managed merchandising across all channels (especially Offline) with focus on GMCollaborated with design teams to align product lines with current trends.Managed pricing, promotions, and inventory to enhance sales and margin.Conducted competitor analysis to stay ahead of market changes.
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Director - Kidswear & JewelleryMyntra Apr 2022 - May 2023BengaluruOversaw Kidswear and Jewellery portfolio, driving growth and profitability.Executed growth strategies and aligned stakeholders to the category roadmap.Enhanced vendor partnerships and implemented efficiency measures in inventory and returns.Improved customer experience through strategic category layout and navigation solutions. -
Associate Director - KidswearMyntra Jul 2021 - Apr 2022Bengaluru
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Associate Director - Womens WesternwearMyntra Apr 2019 - Jun 2021Bengaluru, Karnataka, IndiaManaged Women’s Wear portfolio, achieving significant growth.Launched Myntra’s Fast Fashion proposition, Stylecast (now FWD).Built strategic brand alliances and managed the sell-side charter for key brands.Developed and mentored a high-performing team.
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Deputy Director - Womens WesternwearMyntra Apr 2017 - Mar 2019Bengaluru, Karnataka, IndiaResponsible for achieving monthly GMV and GM% targets through strategic interventions.Collaborated with marketing to drive traffic and enhance the storefront experience.Negotiated brand exclusivity and reduced category returns, boosting profitability
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Senior Category ManagerMyntra Apr 2015 - Mar 2017Bengaluru, Karnataka, IndiaFormulated high-growth strategies for Women’s Western Wear.Collaborated on assortment and buy plans to meet seasonal demand.Strengthened the marketplace business and developed exclusive lines with brands.
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Category ManagerMyntra Nov 2010 - Mar 2015Part of the initial team responsible to set up the Myntra Branded BusinessLaunched the Women’s Western Wear business through strategic market research.Responsible for achieving sales metricsBuild the right assortment mix for the CategoryGrew the Dress category significantly
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Retail PlanningArvind Brands Nov 2007 - Jul 2010Bengaluru, Karnataka, IndiaPlanned and executed business strategies for multiple departments, including private labels.Managed planograms and inventory for over 120 stores nationwide.Played a key role in launching large-format Megamart stores and achieving sales targets.
Dipti Bara Skills
Dipti Bara Education Details
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National Institue Of Fashion TechnologyMasters In Fashion Management
Frequently Asked Questions about Dipti Bara
What company does Dipti Bara work for?
Dipti Bara works for Iryssa Global Private Limited
What is Dipti Bara's role at the current company?
Dipti Bara's current role is Director.
What is Dipti Bara's email address?
Dipti Bara's email address is di****@****ail.com
What schools did Dipti Bara attend?
Dipti Bara attended National Institue Of Fashion Technology.
What skills is Dipti Bara known for?
Dipti Bara has skills like Merchandising, Team Management, Sourcing, Trend Analysis, Category Management, Business Development, Team Leadership, Retail Buying.
Who are Dipti Bara's colleagues?
Dipti Bara's colleagues are Anshika Tripathi, Kajal Singh, Lokesh Kothari, Pragati Maurya, Manoj K M, Abdul Muqsit Damda, Pragya Sinha.
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