With over 15 years of experience, I have built a diverse career at the intersection of brand marketing, communication, and consumer psychology. Founder & CEO of True Fit Gourmet, a food brand offering organic, preservative-free gourmet food. In addition,I am also the Founder of Rebels By Default Advertising, a creative agency that delivers innovative marketing strategies for corporate brands.At True Fit Gourmet, I am passionate about redefining how we approach food and wellness by making high quality, delicious food accessible. At Rebels By Default, I lead a team that crafts impactful campaigns, leveraging my expertise in neuromarketing to create memorable brand experiences for global clients.My career began with a deep interest in understanding consumer behavior & marketing, which led me to specialize in the consumer psychology behind impactful brand strategies. Over the years, I’ve developed communication frameworks and strategies that connect with audiences and inspire action. My ability to analyze market trends and consumer needs has consistently resulted in authentic and engaging brand narratives.Both, True Fit Gourmet and Rebels By Default Advertising reflect my passion for combining creativity, strategy, and innovation. Whether through quality-conscious food offerings or cutting-edge advertising campaigns, I strive to make a lasting impact in everything I do.Outside of work, I am an equestrian athlete, and the discipline, focus, and resilience from my sport are qualities I bring to both my professional and personal life.